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Home » Google Analytics 4 Certification Answers » Page 17
Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?
By vmartinez
Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?
Explanation:
The correct option is Roll-up properties. This feature in Analytics 360 allows you to create a new data set by combining data from multiple source properties, providing a comprehensive view of your business across various brands, products, or regions. From my experience working with Analytics 360, roll-up properties are particularly valuable for organizations managing multiple brands or operating across different regions. By consolidating data from individual properties into a single roll-up property, businesses can gain insights into overall performance, identify cross-brand or cross-region trends, and make strategic decisions based on a holistic view of their operations. For instance, in a scenario where an online retailer operates multiple e-commerce websites catering to different product categories, creating a roll-up property enables the aggregation of data from all sites to analyze overall sales trends, customer behavior patterns, and marketing effectiveness. This comprehensive analysis facilitates better resource allocation, optimization of marketing strategies, and identification of opportunities for growth and expansion across the business portfolio. Therefore, leveraging roll-up properties in Analytics 360 empowers businesses to unlock deeper insights and drive informed decision-making for sustained success.
By vmartinez
You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
Explanation:
Funnel exploration lets you visualize the steps your users take toward a key task or conversion. This tool helps you identify sequences of key events and understand how your users navigate these steps. You’ll be able to see where users enter your funnels, as well as where they drop off. For example, how do prospects become shoppers and then become buyers? How do one time buyers become repeat buyers? With this information, you can improve inefficient or abandoned customer journeys.
Read more here: https://support.google.com/analytics/answer/9327974
By vmartinez
After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?
By vmartinez
If you managed a blog that featured multiple different writers, what could you use to report the relevant writer’s name on each article page?
Explanation:
If you managed a blog that featured multiple different writers, you could use custom dimension to report the relevant writer’s name on each article page.
A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. Dimensions provide attribution information for event-scoped dimensions, including attribution information for the ad platforms you integrate with Google Analytics.
Read more here: https://support.google.com/analytics/answer/9355852
By vmartinez
When a user watches a video, this triggers an event on your website. Which of these is an event parameter?