Google Ads AI-Powered Performance Certification Answers

Why is it important to uncap budgets to fully capture the benefits of Google’s AI?

• Google’s AI will only work in newly created campaigns with budgets of $1,000 per day or more.
• Campaigns that adopt Google’s AI spend more money to reach more customers.
• A Smart Bidding strategy will revert to manual bidding when a campaign’s budget is limited.
• Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.

Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)

• Estimate the opportunity for increased sales during upcoming seasonal periods.
• Review the amount of spending for each keyword in a campaign over the past month.
• Ascertain how different budgets will impact performance through insights gained.
• Decide which billing method accomodates a particular account.

How are potential new customers identified through a Performance Max campaign?

• Performance Max leverages AI to make budgeting decisions for specific channels like Search and YouTube.
• Performance Max promotes a particular service or product throughout almost all Google Ads inventory in one campaign.
• Performance Max optimizes campaigns across channels manually and insights into performance drivers.
• Performance Max allows advertisers to create and manage individual text, image, and video ads.

A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?

• The data is a very good indicator of industry-wide performance for machine learning.
• The data is easily replicable by various teams across their organization.
• The data can be used to gauge competitor performance.
• The data is high-quality, originating with their customers.

Explanation:

Using their own privacy-safe data is beneficial for marketers aiming to leverage Google’s AI solutions. The high-quality nature of this data stems from its origin, the customers themselves. Such first-party data allows the AI to receive direct, relevant information about the company’s products and customer base. This unique data helps instruct the AI to deliver better results, providing a competitive advantage in this era of marketing AI.

What’s an example of a metric used to measure value?

• Time spent on site
• Cart size
• Page depth
• Cost-per-click

A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?

• Enable a volume-based Smart Bidding strategy for all current campaigns
• Make sure it has a strong, goal-based measurement and attribution strategy in place
• Establish a value-based Smart Bidding strategy in their top two campaigns.
• Create a large list of negative keywords to help eliminate traffic from uninterested consumers.