Display & Video 360 Certification Exam Answers - Google Marketing Platform

For exchanges integrated with deal sync, who must initiate the deal negotiation?

• The publisher and advertiser
• The advertiser
• The Display & Video 360 representative
• The publisher

You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?

• $12.00
• $8.01
• $8.00
• $12.01

In a second-price auction model within Display & Video 360, the winning bidder pays the price of the second-highest bid plus $0.01.
Therefore, with the winning bid at $12 and the second-highest bid at $8, the winning bidder will pay $8.01 for these impressions.
This pricing mechanism encourages advertisers to bid their true value for impressions, as the winning bidder pays a price that
reflects the perceived value by the second-highest bidder, promoting a fair and competitive auction environment.

You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do first to determine why it happened?

• See if the line item has multiple targeting assigned.
• Contact the publisher.
• Review the campaign-level targeting.
• Use the Deal Troubleshooter.

In Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?

• 120 × 600, 300 × 250 , 320 × 480 , 320 × 50 ,728 × 90
• 320 × 50 ,728 × 90 , 160 x 600 , 320 × 480 , 336 × 280
• 728 × 90, 320 × 50, 336 × 280, 768 × 1024 , 320 × 480
• 320 × 50 ,768 × 1024 728 × 90 300 × 250 320 × 480

For mobile in-app inventory within Display & Video 360, various creative dimensions are commonly available to advertisers. These
dimensions include 320 x 50, 768 x 1024, 728 x 90, 300 x 250, and 320 x 480. These size options cater to the diverse range of
placements and screen sizes found in mobile applications. Advertisers can leverage these dimensions to create engaging and
visually appealing creatives that seamlessly fit within the mobile app environment. It ensures flexibility and compatibility, allowing
advertisers to effectively reach their target audience across different mobile devices and screen sizes.

Your real estate client just launched an ad campaign, and they’re eager to quickly check impression levels. What Display & Video 360 report type will let them see the data right away?

• Keyword report
• Instant report
• Offline report
• Basic report

To swiftly assess impression levels for their recently launched ad campaign in Display & Video 360, the recommended report type
for the real estate client is An instant report. Instant reports provide real-time data and quick insights, allowing advertisers to
promptly review essential metrics such as impressions. This report type is ideal for clients who are eager to gauge the initial
performance of their campaigns immediately after launch. The instant report offers a snapshot of key metrics, enabling the real
estate client to make timely decisions and adjustments to optimize their campaign based on the rapidly available data.

Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?

• Preferred deal
• Private auction deal
• Programmatic Guaranteed deal
• Open auction deal

For your company’s new meditation app, a Programmatic Guaranteed deal within Display & Video 360 is the appropriate choice.
This deal type allows you to work directly with a specific media outlet and secure a fixed number of impressions within the wellness
section of the publisher’s site. Programmatic Guaranteed deals provide a direct and controlled approach, ensuring a guaranteed
number of impressions at a fixed price, allowing for precise planning and execution of your campaign. This deal type offers the
certainty of inventory availability and impression delivery, making it suitable for campaigns where a predetermined volume of
impressions is crucial.