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Campaign Manager 360 Certification Exam Answers

Campaign Manager 360 Certification Exam Answers

Campaign Manager 360 Certification Exam Answers

Exam URL: https://skillshop.docebosaas.com/learn/courses/18608/campaign-manager-360-certification-2026/lessons/53294/campaign-manager-360-certification-exam

Number of questions 50
Minimum passing score 80%

 

 

Questions:

  1. A large eCommerce brand is launching a summer sale and needs to track three distinct conversion points: newsletter signups, add-to-carts, and completed purchases. What's the functional reason for creating a summer sale Floodlight activity group before generating the specific tags for these three actions?
  2. An advertiser stores their CRM and offline conversion data in BigQuery and wants to automate the import of this data into Campaign Manager 360 for more complete attribution. Which specialized tool within the platform provides a guided UI to establish this direct data connection?
  3. A client’s video campaign shows high video plays but very low video third quartile completions. Which optimization strategy does this data specifically suggest?
  4. An ad ops specialist is preparing a video launch across three publishers: Publisher A requires VAST 4.0 with companion banners, while Publishers B and C only support VAST 2.0 without companions. What's the correct structural approach to make sure each publisher receives the correct tag configuration?
  5. A brand is running an in-stream video ad that includes a 300x250 display banner appearing next to the player. In the final report, the specialist notices the video has 50,000 starts, but the display banner only has 30,000 recorded impressions. Which specific metric should the specialist analyze to confirm how many times that specific display banner was rendered?
  6. A retailer is running a flash sale ad and a standard branding ad on the same placement. To make sure the flash sale ad gets evaluated and served by the ad server first whenever a user is eligible for both, how should the priority numbers be configured?
  7. A marketer notices that their social campaign and search campaign are both claiming credit for the same $100 sale. Which report should they use to deduplicate this and see the true journey?
  8. An ad ops specialist is setting up a campaign and needs to make sure a generic brand ad serves as a backup if no targeted ads are eligible for a specific impression. How is this backup plan performed in the system?
  9. A user clicks a Facebook ad and then, two days later, clicks a Google Search ad before buying. Without Campaign Manager 360, both platforms would claim a sale. How does Campaign Manager 360 solve this?
  10. When using the Summary tab to monitor high-level campaign health, which customization option allows a user to organize the dashboard view according to their business needs?
  11. A marketer manages two separate brands that sell different products on a shared domain. To compare conversion performance independently while maintaining one source of truth for deduplication, how should the hierarchy be configured?
  12. A brand wants to serve a 15-second video ad directly into the flow of a streaming movie. Which specific format and tag type must be used to make sure the ad serves before or during the video content?
  13. A specialist is building a report to determine which social media platform (e.g., Meta vs. TikTok) drove the most web conversions. Which dimension is required to see this breakdown in a Standard Report?
  14. A video campaign report shows 5,000 video plays but only 500 video midpoints. What optimization action does this specific data discrepancy suggest?
  15. A brand is launching a high-budget video campaign across 10 different streaming publishers. How can the advertiser make sure the video ads, tracking pixels, and companion banners are delivered to all publishers in a standardized format?
  16. An advertiser is experiencing conversion discrepancies due to modern browser limitations on third-party cookies. Why does transitioning to the Google tag (gtag.js) improve their measurement accuracy compared to legacy IFRAME or pixel tags?
  17. An advertiser wants to measure how many people bought a product after seeing a Facebook ad, even if they never clicked the ad. What must be in place to capture this data?
  18. A retailer needs to track the total revenue and the number of items sold for every purchase event. Which Floodlight activity type and counting method should they implement?
  19. A publisher notifies a brand that their video player environment is strictly non-VPAID compliant and will reject any tags containing JavaScript wrappers. To make sure the VAST XML remains clean and successfully delivers the video, what action must the brand take regarding Active View?
  20. During the campaign setup process, Campaign Manager 360 automatically generates a default ad. What's the critical operational purpose of this specific ad type?
  21. An agency uploads a single high-definition .mov primary file for a new video campaign. Before the ad can be served to users on varying mobile connection speeds, which automated process must be completed within the Creative Assets section?
  22. A media manager is required to provide a performance update to their client every Monday morning at 9am. To eliminate the need for manual data exports each week, which configuration should be finalized within the Report Builder settings?
  23. A brand is launching a 30-second in-stream video. They want to make sure that even after the video finishes playing, a static 300x60 ad remains visible and clickable next to the publisher's video player. Which specific component must be assigned to the video ad to achieve this?
  24. A global brand uses a parent advertiser to house its shared Floodlight configuration. If a specialist creates a new child advertiser for a regional summer campaign, what's the benefit of linking it to that parent?
  25. During the ad serving process, a user visits a site with an available ad slot and Campaign Manager 360 selects an advertiser’s ad. What's the immediate next step performed by the ad server?
  26. An advertiser wants to serve a specific creative only to users who are currently browsing hiking-related articles or news. Which targeting method is mechanically required to achieve this content-based reach?
  27. A fitness brand wants to track how many unique users visit their new member landing page during a 30-day campaign. Which Floodlight counting method should be selected to make sure each visitor is only counted once, no matter how many times they return?
  28. An ad ops specialist has uploaded a creative and created an ad, but the download tags option is unavailable for the placement. Based on system requirements, what step is missing?
  29. An agency admin needs to grant a new employee the ability to upload creatives and assign them to ads, but strictly prevent them from creating new sites or managing billing. Which user role should be assigned?
  30. A client is running a 15-second video but notices that most users are dropping off at the 7-second mark. Which metric should they analyze to confirm exactly how many users reached the halfway point?
  31. A publisher’s video player isn't VPAID-compliant and is rejecting an advertiser's VAST tags. Which setting should the specialist modify at the site or placement level to allow for successful delivery?
  32. A digital marketer at a global agency needs a centralized system to host varied creative formats and evaluate the deduplicated conversion impact of their media across multiple publishers. Which product's function addresses these needs?
  33. A brand's video performance report shows 100% completion rates across several niche streaming sites, but the Video Mutes and Video Pauses metrics remain at zero. According to the technical standards of Campaign Manager 360, what prevents these specific interaction events from being recorded?
  34. A media team is launching a large-scale programmatic campaign and needs to make sure the creatives hosted in Campaign Manager 360 are available for immediate activation in Display & Video 360. Which native integration feature effectively streamlines this cross-product workflow?
  35. A media buyer wants to compare how many people saw an ad at least three times before clicking. Which metric or report provides the frequency distribution data necessary for this analysis?
  36. An advertiser notices that conversion data in Campaign Manager 360 is lower than expected for their Search-to-Display journeys. Which technical feature should be used to append a unique ID to the landing page URL, allowing the system to accurately attribute these click-through activities?
  37. A media planner needs to check if a new creative went live this morning across all 50 placements without waiting for a scheduled report to run. Which tool should they use for this immediate performance check?
  38. A specialist is distributing a VAST tag to a publisher who uses a legacy video player that doesn't support JavaScript-based VPAID wrappers. The publisher reports that the tag is failing to initialize. To resolve this compatibility issue while maintaining the video delivery, what change must be made in the placement settings?
  39. An advertiser wants to evaluate the full sequence of ad exposures (display, video, and search) that led a user to a purchase. Which report provides this holistic view of the consumer journey?
  40. A media planner is translating a signed insertion order (IO) into Campaign Manager 360. They need to create a shell that defines the specific site, the 728x90 banner dimensions, and the $10.00 CPM cost for the upcoming flight. Which component serves as this structural placeholder?
  41. When implementing tracking for a large-scale social campaign with hundreds of ads, which Campaign Manager 360 feature should be used to improve efficiency?
  42. While preparing a new campaign for launch, an ad ops specialist notices that they can't generate or download a tag sheet for a placement. After confirming the placement is active, which underlying component must the specialist investigate first?
  43. A retailer sells both apparel and equipment on a single website where all conversions occur. To compare the performance of these two product groups independently in reporting, how should the Campaign Manager 360 hierarchy be configured?
  44. A user interacts with a TikTok ad and then converts via a Google Search ad. If a specialist wants to make sure the $500 revenue from this sale isn't counted twice in their holistic source of truth report, what must be true about the setup?
  45. A media planner configures an ad to reach users who are in London, using an iPhone, and are on a past purchasers list. If a user in London is using an Android device and is on the past purchasers list, how will the ad server respond?
  46. A placement is assigned two active ads: a flash sale ad (Priority 1) with an expired run date, and a brand awareness ad (Priority 12) with a valid run date. According to the decision logic, which setting does Campaign Manager 360 evaluate first to determine the final serving outcome?
  47. An advertiser wants to track newsletter signups (a non-revenue event) on their site. To make sure they can report on the total number of signups while deduplicating users who refresh the confirmation page, which configuration is required?
  48. A specialist needs to share a high-value audience list from Google Analytics to Display & Video 360. Which feature within the Google Marketing Platform facilitates this product-to-product data link?
  49. An agency wants to prove that their Pinterest ads are driving sales, even for users who see the ad but never click it. What must they implement in the Pinterest Ads Manager to track this?
  50. An ad ops specialist gets a file size exceeded error when attempting to upload a high-resolution source video. What's the maximum file size allowed for a source video upload?
  51. Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
  52. A client would like to better understand how Campaign Manager 360 works.What's the correct order of steps you'd use to describe Campaign Manager 360's process?
  53. When should an advertiser, who's using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?
  54. What's a key differentiator of Campaign Manager 360?
  55. Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn't sent specifications.How should you traffic this campaign?
  56. Your client would like to measure how many new users are seeing their campaign. They'd like to view this on a spreadsheet emailed daily.Which Campaign Manager 360 measurement feature should you use to meet their request?
  57. You're ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?
  58. You're working with a new client looking to use video advertising within Campaign Manager 360.Which two types of video ad creatives can they use?
  59. Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?
  60. What are the key inputs for conversion attribution after third-party cookie deprecation?
  61. When looking within Campaign Manager 360 at a campaign what components would you find?
  62. An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there's an error occurring.What may have caused the error?
  63. You're working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They've just had their Campaign Manager 360 network created.What steps, in order, should you take to set up their campaign?
  64. What can Floodlight tags do within Campaign Manager 360?
  65. A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns.Which reports should they be reviewing?
  66. Where in the Google Marketing Platform can you manage connections across a number of its products?
  67. You're working with a paper company that has multiple creatives for their upcoming card stock campaign.Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?
  68. A national sneaker company wants to see if their ad appeared outside of the geographic target.What's a good way to view metrics for the geographic brand safety target?
  69. A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?
  70. Your fitness equipment client just launched a virtual fitness app. They're offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special.What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
  71. A national medical device company is ready to launch their campaign for a new wheelchair.Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?
  72. Within Campaign Manager 360, what are the components of each account?
  73. Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there's simple transferability?
  74. Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve.What would you advise them to do?
  75. Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites.What's the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
  76. Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren't appearing.What could be the reason for this error?
  77. Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
  78. You're working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They're comfortable with coding.What solution would you recommend to meet their needs?
  79. In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
  80. When scheduling creatives within Campaign Manager 360, what's one thing you need to do to make sure an appropriate ad will run every time?
  81. Which platforms allow for native integrations with Campaign Manager 360?
  82. What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
  83. A PC accessories retailer has decided to add a new 640x480 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?
  84. You're working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?
  85. You're working with a clothing distributor who's launching a new line of scarves. They're running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?
  86. A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on.Which report should they review?
  87. A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones.Which scenario represents a consideration to bear in mind for advertising on a smartphone?
  88. After setting up separate child advertisers for your client, what's the next step to prepare your client's account in Campaign Manager 360?
  89. Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?
  90. Your client wants to measure users' ability to see their video.Which metric within Campaign Manager 360 should they use to do this?
  91. You're working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand.At what level in your Campaign Manager 360 account settings will you need to navigate to?
  92. A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360.What four options are available to them?
  93. You're working with an apparel brand who's launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line.Which tool within Campaign Manager 360 should you use to meet their request?
  94. An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory.Before setting up their campaign in Campaign Manager 360, what's the first thing they should do?
  95. Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They're using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?
  96. Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?
  97. Your new client's business has a home decor division and a general contracting division. Since this is the first time you're working with them, you'll need to set up their Campaign Manager 360 network so they're able to separate their divisions while also being able to see a holistic view of their company.What kind of setup will allow for this differentiation?
  98. Which types of digital marketing roles most commonly use Campaign Manager 360?
  99. An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser.Which ad inventory options should they select?
  100. You're working with a national flower distributor to plan desired creatives for a new campaign.During the creative serving process, which of the following steps are relevant to the process?

 

 

 

 

A user interacts with a TikTok ad and then converts via a Google Search ad. If a specialist wants to make sure the $500 revenue from this sale isn’t counted twice in their holistic source of truth report, what must be true about the setup?

By

A user interacts with a TikTok ad and then converts via a Google Search ad. If a specialist wants to make sure the $500 revenue from this sale isn’t counted twice in their holistic source of truth report, what must be true about the setup?

  • The social platform must be given Admin access to the Campaign Manager 360 Floodlight configuration tab.
  • The TikTok interaction must be tracked via a Campaign Manager 360 tracking ad to allow cross-channel deduplication.
  • The conversion must be recorded as a counter activity rather than a sales activity.
  • The TikTok ad must be served directly through the Campaign Manager 360 proprietary ad server (DSPs).

 

Explanation

A tracking ad records paid media interactions that are not served directly through the Campaign Manager 360 ad server. Once that touchpoint is captured, Floodlight can match the later purchase to eligible clicks or impressions within the conversion window. Campaign Manager 360 attribution can then assign revenue through one reporting framework instead of allowing separate platforms to claim the same sale independently. This setup is required for cross-channel deduplication when social and search interactions are part of the same conversion path.

LaunchAd Campaigns

Why the other options are incorrect

Direct ad serving is not required when a third-party platform can be measured with a tracking ad.

Counter activity measures non-sales actions and would not preserve the $500 transaction revenue.

Admin access does not create ad interaction records for Campaign Manager 360 attribution.

Source for verification

https://support.google.com/campaignmanager/answer/3027419?hl=en

https://support.google.com/campaignmanager/answer/2823400?hl=en

 

A retailer sells both apparel and equipment on a single website where all conversions occur. To compare the performance of these two product groups independently in reporting, how should the Campaign Manager 360 hierarchy be configured?

By

A retailer sells both apparel and equipment on a single website where all conversions occur. To compare the performance of these two product groups independently in reporting, how should the Campaign Manager 360 hierarchy be configured?

  • Create a parent advertiser for the retailer and two child advertisers for the product groups.
  • Use a single advertiser, but assign a different user role to each product group’s media planner.
  • Create all campaigns within a single parent advertiser and use unique site IDs.
  • Set up two separate accounts — one for apparel and one for equipment.

 

Explanation

A parent advertiser can hold the shared Floodlight configuration for a single website. Separate child advertisers allow apparel and equipment campaigns to be managed and reported independently while still using the parent’s shared conversion setup. This structure supports separate advertiser-level reporting without duplicating the same sitewide tags. It is appropriate when one business needs product-group separation under common conversion measurement.

Why the other options are incorrect

User role changes access permissions, not reporting hierarchy for product groups.

Unique site IDs identify publishers or media locations, not separate product-group advertisers.

Separate accounts would unnecessarily split account structure and complicate shared Floodlight measurement.

Source for verification

https://support.google.com/campaignmanager/answer/2893922?hl=en

 

While preparing a new campaign for launch, an ad ops specialist notices that they can’t generate or download a tag sheet for a placement. After confirming the placement is active, which underlying component must the specialist investigate first?

By

While preparing a new campaign for launch, an ad ops specialist notices that they can’t generate or download a tag sheet for a placement. After confirming the placement is active, which underlying component must the specialist investigate first?

  • Confirm that the advertiser’s billing profile has been approved in the Administration tab.
  • Check if the Site Directory has already allow-listed the publisher’s click-through URL.
  • Verify that a default ad has been assigned to that specific item’s dimensions.
  • Make sure the landing page has been assigned to the advertiser level instead of the campaign level.

 

Explanation

Campaign Manager 360 typically blocks tag export for a display placement when the placement does not have a default ad. The default ad must use an eligible image or display creative with a primary asset that matches the placement dimensions. An active placement alone is not enough because the tag still needs an eligible fallback ad to serve. This requirement should be checked before investigating unrelated advertiser, publisher, or landing page settings.

SearchEngine Optimization & Marketing

Why the other options are incorrect

Billing profile does not control whether a placement tag sheet can be generated.

Site Directory allow-listing is not required for downloading Campaign Manager 360 placement tags.

Advertiser-level landing page is not the missing component for tag export.

Source for verification

https://support.google.com/campaignmanager/answer/2826648?hl=en

https://support.google.com/campaignmanager/answer/2704779?hl=en

 

When implementing tracking for a large-scale social campaign with hundreds of ads, which Campaign Manager 360 feature should be used to improve efficiency?

By

When implementing tracking for a large-scale social campaign with hundreds of ads, which Campaign Manager 360 feature should be used to improve efficiency?

  • Manual placement creation
  • VPAID wrapping
  • Site Directory browsing
  • Spreadsheet upload

 

Explanation

Spreadsheet upload supports bulk creation and editing of campaign items in Campaign Manager 360. It can be used for placements, ads, tracking creatives, assignments, and unassignments. For a large social campaign with hundreds of ads, this reduces manual setup and helps maintain consistent tracking structure. It is the efficient workflow for scaling repetitive tracking implementation.

Why the other options are incorrect

VPAID wrapping applies to video compatibility or measurement wrappers, not bulk social tracking setup.

Site Directory browsing helps locate site records but does not create tracking items efficiently.

Manual placement creation is possible but inefficient for hundreds of ads.

Source for verification

https://support.google.com/campaignmanager/answer/2704625?hl=en

https://support.google.com/campaignmanager/answer/3040965?hl=en

 

A media planner is translating a signed insertion order (IO) into Campaign Manager 360. They need to create a shell that defines the specific site, the 728×90 banner dimensions, and the $10.00 CPM cost for the upcoming flight. Which component serves as this structural placeholder?

By

A media planner is translating a signed insertion order (IO) into Campaign Manager 360. They need to create a shell that defines the specific site, the 728×90 banner dimensions, and the $10.00 CPM cost for the upcoming flight. Which component serves as this structural placeholder?

  • Floodlight
  • Creative
  • Ad
  • Placement

 

Explanation

A placement represents the purchased ad space from the media plan or insertion order. It defines where the ad will run, the creative dimensions, the flight details, and cost information such as CPM. In Campaign Manager 360, ads and creatives are assigned to placements so delivery can occur against that reserved inventory. This makes it the structural placeholder for translating planned media into traffickable campaign setup.

Why the other options are incorrect

Ad controls serving logic and creative assignment but does not define the bought media space.

Floodlight measures conversions and site activity, not media inventory details.

Creative is the ad asset served into the placement, not the placement shell itself.

Source for verification

https://support.google.com/campaignmanager/answer/2826636?hl=en

 

An advertiser wants to evaluate the full sequence of ad exposures (display, video, and search) that led a user to a purchase. Which report provides this holistic view of the consumer journey?

By

An advertiser wants to evaluate the full sequence of ad exposures (display, video, and search) that led a user to a purchase. Which report provides this holistic view of the consumer journey?

  • Path to Conversion Report
  • Standard Report
  • Reach Report
  • Verification Report

 

Explanation

Path to Conversion Report shows the sequence of ad exposures that occurred before a Floodlight conversion. It includes both impressions and clicks in the user’s path, not only the final attributed interaction. This makes it appropriate for evaluating how display, video, and search touchpoints contributed before purchase. The report is specifically designed to reveal the longer conversion path across media interactions.

Why the other options are incorrect

Verification Report focuses on delivery quality signals, not the sequence of exposures before conversion.

Standard Report summarizes campaign delivery and performance but does not show the full exposure path.

Reach Report measures unique reach and frequency, not conversion journey sequencing.

Source for verification

https://support.google.com/campaignmanager/answer/2823644?hl=en