What is an A/B test in the context of PPC advertising?
- Comparing different ad variations’ performance
- Analyzing budgets
- Ad auditing and benchmarking
- Advertiser/browser interaction
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By vmartinez
What is an A/B test in the context of PPC advertising?
By vmartinez
Which metric is LEAST important to the boardroom?
By vmartinez
The account manager at a motor home company found it hard to attract qualified buyers in the past. They’re interested in trying a Google Video campaign for the first time, but are unsure what audience strategy to use to reach people who already want to purchase a motor home. What audience strategy should the account manager use to achieve this goal?
By vmartinez
Mixing ad formats is a good idea, and you know that. ut which mix of awareness ad formats should you use if your goal is efficient reach?
By vmartinez
A clothing store owner who wants to drive awareness to a new product line that’s being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?
By vmartinez
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?