Questions

 

An advertiser notices that the Pinterest tag is collecting far more events than its API for Conversions when looking at the Conversions tab > Event History page. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?

 

• Delete the API for Conversions so the events are only being tracked by the Pinterest tag.
• Make sure there are multiple event IDs to track multiple events.
• Enable Enhanced Match on the Pinterest tag.
• Make sure the tag and the API use the same event IDs.

 

 

A consumer product goods (CPG) advertiser wants to run an awareness campaign targeting parents and Gen Z (over age 18), utilizing different creative messaging. What are two advantages of using campaign budget optimization?

 

• Decreases the CPM (cost per mille)
• Ensures full pacing for the campaign
• Maximizes campaign outcome
• Better budget utilization
• Helps evenly distribute budgets between ad groups

 

 

An advertiser running a video views campaign is setting up the campaign ads. Which two ad formats are available for use?

 

• Static
• Video
• Max width
• Carousel
• Collections

 

 

An advertiser notices that Pins are served too many times to the same audience. Which two steps should the advertiser take to help fix this issue?

 

• Increase frequency cap.
• Broaden audience target by adding Interests.
• Decrease or remove frequency cap.
• Create niche audiences that are more relevant.
• Create a new ad group with a lower frequency cap.

 

 

An advertiser’s Pinterest campaign consists of three ad groups targeting different demographics. To maximize the results, the advertiser decides to let Pinterest distribute its budget across these ad groups based upon performance. Which approach should be implemented?

 

• Ad group segmentation
• Event optimization
• Campaign budget optimization
• Campaign segmentation

 

 

An entertainment advertiser wants to run a new 30-second trailer teaser driving awareness on Pinterest. Ad impressions are not a priority. Which campaign objective should the advertiser choose?

 

• Consideration
• Brand awareness
• Conversion
• Video views