Questions

 

An advertiser is running an awareness and a consideration campaign. The primary key performance indicator (KPI) for the awareness campaign is reach, and it’s using interests and keywords. The primary KPI for consideration is site traffic, which is using site retargeting audiences. The advertiser wants to drive additional people on Pinterest down the funnel from the awareness campaign to consideration. Which audience should the advertiser implement in the consideration campaign?

 

• Customer list
• Engagement audience
• Actalike audience
• Persona targeting

 

 

An advertiser is running a conversion campaign that utilizes both prospecting and retargeting tactics. After two weeks of delivery, 90% of spend has been delivered against the prospecting ad group. Which action should the advertiser take to improve retargeting performance?

 

• Upload a customer list.
• Create a catalog sales campaign.
• Retarget the prospecting audience.
• Separate retargeting and prospecting into different campaigns.

 

 

An advertiser needs to summarize how its campaigns are performing based on objective, spend and Pin clicks. Which Ads manager feature should the advertiser use to find this information?

 

• Overview
• Bulk editor
• Reporting
• Recommendation

 

 

An advertiser has two live campaigns: one under the awareness objective and one under the consideration objective. The awareness campaign is not reaching the desired goal of $1.00 cost per mille (CPM). The consideration campaign is performing well with a cost per click (CPC) of $0.30. What should the advertiser do with the campaign budgets to take advantage of good performance?

 

• Increase the awareness campaign budget to push more spend and reduce CPMs.
• Take the budget from the consideration campaign and put it into the awareness campaign.
• Decrease the consideration campaign budget since CPC is so low.
• Take the budget from the awareness campaign and put it into the consideration campaign.

 

 

An advertiser is targeting audience lists, multiple countries and multiple age demographics in its conversion campaign. The campaign is not meeting conversion goals. The advertiser wants to improve campaign performance but does not want to adjust existing creative assets or audience lists. Which two optimizations can be used to improve performance?

 

• Adjust to dynamic retargeting.
• Adjust daily budget.
• Adjust country targeting.
• Adjust age demographic targeting.
• Adjust campaign frequency.

 

 

An advertiser wants to understand how its organic Pins and paid campaigns are working together to inform its strategy for next quarter. Which Analytics reporting solution should the advertiser look at to gather this information?

 

• Audience insights
• Conversion insights
• Ads Manager reporting
• Custom reports