Questions

 

An advertiser is running one awareness campaign with two ad groups containing static Pins. Each ad group contains its own unique creative assets and is using creative best practices. One ad group is receiving more spend than the other. What should the advertiser do to have more control of the amount of spend towards the other creative assets?

 

• Put all creative assets into one ad group within the campaign to monitor spend.
• Update targeting so that audience sizing is similar and spend can distribute evenly.
• Separate the creative assets into their own campaign with a set budget.
• Go into the campaign and set budgets at the ad group level.

 

 

An advertiser wants to launch a conversion campaign with the goal of driving gardening tool sales. The campaign is set up with customer email list targeting and home and gardening keywords. The advertiser reviews the creative to make sure it is following Pinterest best practices. How should the advertiser make sure the Pin follows creative asset and campaign best practices?

 

• Ensure the Pin has a clear and actionable call to action.
• Ensure the ad copy and landing page are relevant.
• Ensure the Pin utilizes Idea Ad and carousel ad formats.
• Ensure a clear logo is used in the top right corner of the Pin.
• Ensure the Pin aspect ratio is 1:2.

 

 

An advertiser wants daily spend, impression and click metrics for its always-on campaigns automatically delivered to its marketing sciences team. How should the advertiser request this report?

 

• Pull a report from the conversion insights tab.
• Create and schedule a custom daily report in Ads Manager.
• Pull a table from the reporting tab and send it to the team.
• Select each campaign and export via bulk editor.

 

 

An advertiser needs to see campaign performance week over week and wants to receive an email with this report each Monday. Which action should the advertiser take to make this happen?

 

• Navigate to the performance tab and download the table weekly.
• Select the date range and download the desired report in the analytics overview tab weekly.
• Build a custom report and set the report frequency to weekly.
• Save the desired metrics in the reporting dash and export weekly.

 

 

What is the primary purpose of the Pinterest Conversion Insights tool on Pinterest?

 

• Measure audience reach
• Measure organic and paid performance
• Provide insights on an advertiser’s top boards
• Provide insights on trends

 

 

An advertiser checks its tag health in Ads Manager and sees the following warnings: A red triangle reads: “The em value provided by your Pinterest Tag is ” (the empty string), undefined, “n/a” or null. It should be a SHA-256 hash.” An orange diamond reads: “Too few of the product IDs included in your add to cart events match the Product IDs in your catalog.” An orange diamond reads: “Too few of the product IDs included in your checkout events match the product IDs in your catalog.” A green circle reads: “We are detecting this event, but at least one parameter needs action.” Which warning indicates a critical alert?

 

• A red triangle
• An orange diamond in the add to cart event
• A green circle
• An orange diamond in the checkout event