Questions

An advertiser is running a full-funnel strategy. The awareness campaign is driving a low cost per mille (CPM) and is pacing to deliver in full. The consideration campaign has low cost per click (CPC) and is exceeding its expected daily spend goals. However, the conversion campaign is driving low cost per action (CPA), but is not pacing to deliver in full. What should the advertiser do to make sure the conversion campaign spends in full?

 

• Shift budget from the awareness campaign into the conversion campaign.
• Pause underperforming Pins with high CPAs so spend is distributed among better-performing Pins.
• Pause the consideration campaign for three days so that the conversion campaign can receive spend.
• Shift budget from the conversion campaign into the consideration or awareness campaign.

 

An advertiser wants to create a Pin that does not distribute as an organic Pin and cannot be saved by people on Pinterest who view the Pin. What’s the process of creating this Pin in Ads Manager?

 

• Click on “Create Pin” and save the Pin to a private board.
• Create the Pin using a mobile device and save it to a private board.
• Click on “Select Pin” and select a Pin previously created.
• Click on “Create Pin” and toggle the ad-only Pin button on.

 

 

An advertiser is using licensed music for a video Pin and wants to make sure the ad cannot be shared once the campaign ends. How should the advertiser create the Pin to meet this requirement?

 

• Upload to a secret board
• Make it an ads-only Pin
• Make it an Idea Pin
• Upload to a protected board

 

 

An advertiser is running an awareness and a consideration campaign on Pinterest and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?

 

• Reach, objectives, targeting
• CPM (cost per mille) cost, flight, bid type
• Frequency, number of assets, spend
• Spend, flight, reach

 

 

An advertiser is planning to launch a new campaign and wants to understand if it will drive new sales. Which measurement solution should the advertiser use to assess the effectiveness of the campaign?

 

• Ads Manager metrics
• Pinterest brand lift study
• Foot traffic study
• Pinterest conversion lift study

 

 

An advertiser has a conversion campaign with two ad groups that have three Pins in each group. One ad group targets an actalike audience, and the other retargets previous individuals who have engaged with the campaign. Three days ago, the daily spend rate decreased from its usual spend. The advertiser notices that a Pin was rejected. What should the advertiser do to resolve this issue?

 

• Pause the campaign and duplicate it so the rejected Pin is new again.
• Remove the Pin, as the other Pins are still approved and the campaign has not dropped in performance.
• Locate the rejection reason, make updates to the Pin and appeal the rejection.
• Recreate the Pin and add it back to the campaign so it will not be rejected.