Questions

An advertiser is running site visitor, engagement, and actalike audiences in a campaign. It wants to see which audience drives the highest click-through rate (CTR). How should the advertiser obtain this report?

 

• Check which ads have the highest number of saves
• In the “ad reporting tab,” set the conversion window to 1/30/7.
• Review the audience insights tab
• In the “ad reproting” tab on ads manager, select “Audience” on “Targeting Breakdown”.

 

A pharmaceutical company is launching a new medication to reduce stress and wants to create an awareness campaign that leverages Pins with text. Which of the following text options adheres to Pinterest advertising guidelines for healthcare products?

 

• “Need to prevent stress?”
• “Need a stress cure?”
• “Want help managing stress?”
• “Is high school too stressful?”

 

An advertiser needs to deliver a bi-weekly report that highlights key performance indicators (KPIs) including click-through rate (CTR), cost per click (CPC) and outbound clicks. Which type of report should the advertiser build?

 

• Scheduled custom report
• Template custom report
• Export current table report
• Bulk sheet report template

 

A tobacco advertiser is running a $5,000 campaign with three Pins featuring an over-the-counter smoking cessation product with fewer addictive ingredients to meet new government medical requirements. The campaign has been “live” for a day but is not experiencing any spend. What is preventing the Pins from delivering?

 

• The campaign does not have enough budget.
• The campaign is not targeting a large enough audience.
• Ads are not approved because it is a pharmaceutical product.
• Ads are not approved because the product contains nicotine.

 

An advertiser sets up an awareness campaign with the goal of reaching people on Pinterest who are interested in holiday recipes while achieving low cost per mille (CPMs). The campaign is set up with: A lifetime budget of $40,000 for 50 days One ad group targeting food, drink and holiday interests Two static images, two carousels and two videos The campaign is pacing to deliver in full but has higher CPMs than the goal. Which action can the advertiser use to improve performance?

 

• Add an ad group that targets the Beauty interest.
• Extend campaign end dates and switch to custom bids.
• Confirm that creative assets are optimized to fit Pinterest best practices.
• Adjust the campaign budget to make sure CPM doesn’t increase further.
• Pause the ad group with the highest CPM for interests.

 

An advertiser has an awareness campaign and wants to drive high traffic to its website to increase email sign-ups. The campaign is set up with a lifetime budget for 60 days and targets relevant keywords and interests. The campaign is pacing to deliver in full, but there has not been any increase in traffic or email sign-ups. What should the advertiser do to improve performance and drive traffic and email sign-ups?

 

• Add a new ad group to retarget those that have visited the site to remind them to sign up.
• Pause the campaign and create a new campaign with a consideration objective.
• Add additional keywords to broaden audience reach
• Make sure the creatives follow creative best practices and have a strong call to action.