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Questions

An auto advertiser notices that its consideration campaign meets its goal, but there are issues with the campaign delivering. Which are the two actions that can be implemented below to help improve delivery?

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An auto advertiser notices that its consideration campaign meets its goal, but there are issues with the campaign delivering. Which are the two actions that can be implemented below to help improve delivery?

 

  • Increase the minimum bid
  • Refine targeting relevance
  • Increase the maximum bid
  • Switch to auto bid
  • Expand targeting

 

An advertiser wants to compare a brand’s campaign performance across ad accounts in different markets in one view. How can the advertiser access these insights?

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An advertiser wants to compare a brand’s campaign performance across ad accounts in different markets in one view. How can the advertiser access these insights?

 

  • Create a custom report in Ads Manager.
  • Set up a custom dashboard in reporting.
  • Create a custom table in reporting
  • Set up a business hierarchy containing all ad accounts.

 

An advertiser is running an awareness campaign with custom bidding and its goal is to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. What optimization levers will get the advertiser’s campaign closer to that $2.50 goal?

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An advertiser is running an awareness campaign with custom bidding and its goal is to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. What optimization levers will get the advertiser’s campaign closer to that $2.50 goal?

 

  • Turning off expanded targeting to narrow targeting.
  • Setting the custom bid to $2.45 and monitoring to make sure the campaign continues to spend.
  • Pausing the interest with the highest spend.
  • Setting the custom bid to $2.75 so the campaign can enter more auctions.

 

An advertiser is running a conversion campaign with narrow targeting and a custom cost per action (CPA) bid at $25. The campaign is not spending as much as it should. The advertiser wants a quick solution to fix the issue. What should the advertiser’s next action be?

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An advertiser is running a conversion campaign with narrow targeting and a custom cost per action (CPA) bid at $25. The campaign is not spending as much as it should. The advertiser wants a quick solution to fix the issue. What should the advertiser’s next action be?

 

  • Pause all creative with a CPA over $25.
  • Shift to automatic bidding.
  • Reduce the CPA bid to $20.
  • Confirm each creative has a call to action (CTA).

 

An advertiser is managing a multi-ad group campaign on Pinterest. It has been closely monitoring the campaign’s performance and notices one of the ad groups is not performing as expected. Which potential result should the advertiser anticipate if it decides to pause one of the ad groups within the campaign?

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An advertiser is managing a multi-ad group campaign on Pinterest. It has been closely monitoring the campaign’s performance and notices one of the ad groups is not performing as expected. Which potential result should the advertiser anticipate if it decides to pause one of the ad groups within the campaign?

 

  • Only the ads within the ad group will stop running, while the other ad groups will experience an increase in delivery.
  • Pausing the ad group will stop the ad from appearing when it is paused.
  • Pausing the ad group will stop bill spend when it is paused.
  • Only the ads within the ad group will stop running, while the other ad groups will run at the same rate.