Questions

 

An advertiser has a 2:3 static image and wants to launch an awareness campaign. Which ad format can the advertiser create to use this image?

 

• Shoping Ads
• Image ads
• Collections Ad
• Idea Ads
• Carousel

 

 

An advertiser sets up a conversion campaign with three ad groups. Each group targets customers who previously added items to their cart, using keywords and customer mailing lists to do so. After the campaign has been “live” for two months, the advertiser notices the campaign is under-delivering. The advertiser checks each ad group’s performance and sees that the targeting customer mailing lists did not spend in the last five days. What should the advertiser do first to help the mailing list ad group deliver?

 

• Create a new ad group targeting relevant interests.
• Pause campaign and create a new one under a new objective.
• Add and promote new carousel Pins to each ad group.
• Check to see if there is an audience issue.

 

 

An advertiser recently launched a website for handmade soaps. Its Pinterest campaign aims to target people who visited its website, but didn’t make a purchase, and those similar to its current customers. Which audience targeting approach should be used?

 

• Keyword targeting: handmade soaps
• Actalike audience of existing customers, excluding website visitors
• Target users of do-it-yourself (DIY) and craft boards
• Retarget website non-purchasers and use actalike of current customers

 

 

An advertiser is testing Pinterest and wants to understand the impact Pinterest has on its conversions across multiple channels. The advertiser has run conversion/shopping campaigns for the past three months and wants to learn more about conversions from these campaigns compared to what it sees as its source of truth. Which measurement solution should the advertiser use?

 

• Multi-touch attribution
• Pinterest conversion analysis
• 3P foot traffic study
• Pinterest 6Q brand lift study

 

 

An advertiser wants a solution to drive more sign-ups to its weekly newsletter. The goal is to build a weekly newsletter database. Which action should the advertiser leverage when setting up the conversion objective campaign?

 

• Checkout
• Page visit
• Sign-ups
• Add to cart

 

An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of jeans. The awareness campaign is set up with one ad group targeting fashion keywords and women with no frequency cap. The consideration campaign is optimized towards outbound clicks and has two carousel ads. The conversion campaign is optimized towards checkouts and has static creatives with coupon codes. The upper and mid-funnel campaigns are performing well but increased cost per checkouts have been occurring in the lower-funnel campaign. What can the advertiser do to improve lower-funnel campaign performance?

 

• Add Idea Pins to the conversion campaign to drive more engagement on the jeans.
• Shift budget dollars from the consideration campaign to the conversion campaign.
• Set a new audience in the conversion campaign targeting people on Pinterest who engaged with the upper and mid-funnel campaigns.
• Shift budget dollars from the awareness campaign to the conversion campaign.