True or false? Website performance does not impact visibility on Facebook.
- True
- False
Explanation: The correct answer isย False. Website performance indeed impacts visibility on Facebook. While Facebookโs algorithms primarily prioritize content based on engagement metrics such as likes, comments, shares, and relevance to the user, website performance can indirectly influence visibility. Facebook aims to deliver a positive user experience by prioritizing content that leads to meaningful interactions and keeps users engaged on the platform. If a websiteโs performance is poor, leading to slow loading times, broken links, or a subpar user experience, users are more likely to navigate away quickly, resulting in lower engagement metrics. In turn, Facebookโs algorithm may interpret this as a signal that the content is less relevant or engaging, potentially reducing its visibility in usersโ news feeds. Therefore, ensuring optimal website performance is crucial for maintaining high engagement levels and maximizing visibility on Facebook, indirectly impacting the reach and exposure of content shared on the platform.