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Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
Explanation:
The correct answer is Free form. When you’re in the Explore section of your Google Analytics property and aiming to customize metrics and dimensions in a table format, the most suitable exploration technique to employ is the Free form option. This technique provides the flexibility to tailor the presentation of data according to your specific requirements, allowing you to select and arrange metrics and dimensions in a table format that best suits your analytical needs. In my experience as a digital marketer, leveraging the Free form exploration technique has been instrumental in conducting in-depth analyses and generating actionable insights from Google Analytics data. For instance, when evaluating the performance of marketing campaigns across different channels, I often use the Free form exploration to create customized reports that display key metrics such as traffic, conversions, and engagement metrics segmented by various dimensions such as source/medium, campaign, or geographic location. This enables me to identify trends, patterns, and opportunities for optimization more effectively. Additionally, the Free form exploration technique allows for easy comparison and visualization of data, facilitating data-driven decision-making and enhancing the overall effectiveness of marketing strategies. Overall, utilizing the Free form exploration technique empowers marketers to extract valuable insights from Google Analytics data and drive continuous improvement in their digital marketing efforts.
In order to customize metrics and dimensions in a table format, you should use free form technique. Delve into your data using the highly customizable and flexible free-form exploration technique. Free-form exploration lets you arrange and order the rows and columns of the table as you like.
Read more here: https://support.google.com/analytics/answer/9327972
By vmartinez
If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
Explanation:
User-level scope allows you to conveniently group all of a user’s component sessions and hits by a single value. It is ideal for values that don’t change often for a particular user and reports membership status for a customer rewards program.
Read more here https://support.google.com/analytics/answer/2709828#example-user
By vmartinez
There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?
Explanation:
Within Google Analytics, the Reports section houses various insights and analytics about user interactions with your app or website. One particularly valuable feature within this section is the inclusion of cards that answer common questions about user behavior. These cards, often found in the Overview or Home sections of the Reports, provide quick snapshots of essential metrics and trends, offering insights into user engagement, acquisition, and conversion. As someone who regularly utilizes Google Analytics to track website performance, I find these cards incredibly useful for obtaining a high-level understanding of key metrics without delving into more detailed reports immediately. For example, these cards might highlight the number of new users, top-performing pages, traffic sources, or conversion rates, allowing me to quickly assess the overall health of my website and identify any significant changes or trends that may require further investigation. Moreover, these cards serve as a convenient starting point for deeper analysis, guiding me towards specific reports or metrics that warrant closer attention based on the insights provided. Overall, leveraging the cards in the Reports section enables efficient monitoring of website performance and empowers data-driven decision-making to optimize user experiences and achieve business goals.
By vmartinez
You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property.
Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?
Explanation:
The correct answer is Admin. Within your Google Analytics 4 property, managing product links such as linking a new Google Ads account is done in the Admin section. In practical terms, navigating to the Admin section allows you to access the property settings where you can configure various aspects of your Google Analytics setup, including linking Google Ads accounts. Personally, in my experience managing digital marketing campaigns, I frequently utilize this feature to integrate Google Analytics with Google Ads for comprehensive tracking and analysis. By linking Google Ads to Google Analytics, I can gain valuable insights into campaign performance, including metrics such as clicks, impressions, conversions, and revenue. This integration enables me to attribute conversions accurately to specific advertising campaigns, keywords, or ad groups, allowing for data-driven optimization of ad spend and targeting strategies. Additionally, managing product links in the Admin section provides the flexibility to adjust settings, such as enabling auto-tagging or importing cost data from Google Ads, further enhancing the accuracy and depth of the analytics data. Overall, leveraging the Admin section to manage product links such as Google Ads integration is essential for maximizing the effectiveness of marketing campaigns and making informed decisions to drive business growth.
By vmartinez
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?
Explanation:
Explanation: The correct answer is A dimension. In analytics reporting, dimensions are attributes or characteristics of data that provide context and allow for segmentation. ‘Device type’ in this scenario refers to a dimension because it categorizes users based on the type of device they used to access a website or application, such as desktop or mobile. Dimensions are typically qualitative data that help to categorize and organize information, making it easier to analyze and draw insights. In practical terms, segmenting user data by device type can provide valuable insights into user behavior patterns, allowing businesses to tailor their strategies and optimize user experience accordingly. For instance, if a significant portion of users are accessing a website from mobile devices, it may indicate the need for a mobile-responsive design or the development of a mobile app to better cater to this segment of the audience. Personal experience in creating such reports has demonstrated the importance of dimensions like device type in understanding user behavior and informing strategic decisions aimed at enhancing overall user experience and engagement across different platforms.
A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as “click”)
Read more here: https://support.google.com/analytics/answer/9355852
By vmartinez
The page_view event is triggered whenever a website visitor views any page on your site.
If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?
Explanation:
The correct option is to Create event. When setting up a new event in Google Analytics to trigger when visitors land on a specific page, such as the homepage, choosing the ‘Create event’ option is the appropriate step. This option allows you to define the parameters of the event, including the conditions that will trigger it, such as the URL of the landing page. By selecting this option, you gain the flexibility to customize the event according to your specific requirements, ensuring that it accurately captures the desired user behavior. In practice, I’ve found this feature immensely useful for tracking the effectiveness of landing pages in various marketing campaigns. For instance, by creating a custom event for homepage visits, I could assess the performance of different homepage designs or promotional strategies by analyzing the corresponding event data in Google Analytics. This level of granularity enables informed decision-making in optimizing website performance and user engagement strategies.