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Home » Google Analytics 4 Certification Answers » Page 5
Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?
Explanation:
The correct answer is ‘Funnel exploration.’ Funnel exploration in analytics platforms like Google Analytics allows users to visualize the steps that users take towards a key task or conversion, providing insights into their success or failure at each step. Personally, I’ve utilized funnel exploration extensively to analyze user journeys and identify areas for improvement in conversion funnels. By mapping out the sequence of steps leading up to a desired action, such as completing a purchase or signing up for a service, businesses can identify bottlenecks or drop-off points where users are abandoning the process. This insight enables businesses to optimize the user experience, streamline the conversion funnel, and ultimately increase conversion rates. For example, I’ve used funnel exploration to identify friction points in e-commerce checkout processes, leading to adjustments in design, messaging, or functionality to reduce abandonment rates and improve overall conversion performance. Additionally, funnel exploration allows for A/B testing of different funnel variations to determine the most effective strategies for guiding users towards conversion. In my experience, leveraging funnel exploration techniques has been instrumental in optimizing user journeys and driving meaningful improvements in conversion metrics. By visualizing user behavior at each step of the funnel, businesses can make data-driven decisions to enhance the effectiveness of their digital experiences and achieve their conversion goals.
By vmartinez
When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?
Explanation:
Audiences let you segment users in ways that are important to your business. Segment by dimensions, metrics, and events to include almost any subset of users.
Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business.
All the Google ads tools become even more powerful when paired with Google Ads! When you create a remarketing audience in Analytics, it is then available in the advertising account you selected.
Read more here: https://support.google.com/analytics/answer/2611291
Read more here: https://support.google.com/analytics/answer/9355935
By vmartinez
By vmartinez
You work for an online baseball card reseller and store data about each of your sales items offline.
Which of these features would let you upload a CSV file that contains item data to join with Analytics data?
By vmartinez
When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?
Explanation:
The correct answer is Google signals. When enabled, Google signals associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information. In practical terms, this feature provides valuable insights into user behavior across devices and platforms, allowing marketers to gain a comprehensive understanding of the customer journey. Personally, as a digital marketer, I’ve leveraged Google signals to analyze cross-device behavior and optimize marketing campaigns effectively. By associating event data with Google accounts, I can track user interactions across various touchpoints, from initial engagement to conversion, even if they switch between devices or platforms. This insight enables me to deliver more personalized and targeted marketing messages, improving the overall user experience and driving better business outcomes. Moreover, Google signals also enhance remarketing efforts by enabling more accurate audience segmentation and targeting, leading to higher engagement and conversion rates. Overall, enabling Google signals empowers marketers to unlock valuable insights from their analytics data, optimize their marketing strategies, and deliver more personalized experiences to users across devices and platforms.
Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization. This association of data with these signed-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion export to Ads.
Read more here: https://support.google.com/analytics/answer/9445345
By vmartinez
If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?