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Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
Explanation:
Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
user metrics are calculated in two basic ways:
As overview totals
where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews.
In association with one or more reporting dimensions
where the metric value is qualified by selected dimension(s).
Read more here: https://support.google.com/analytics/answer/1033861
By vmartinez
What do audience triggers allow you to do?
Explanation:
The correct answer is ‘Create new events based on an audience rule being satisfied.’ Audience triggers in analytics platforms like Google Analytics allow users to create new events based on specific conditions being met by the audience. Personally, I’ve employed audience triggers in various projects to capture meaningful user interactions and behaviors that are indicative of audience engagement or conversion readiness. For instance, by setting up audience triggers based on criteria such as session duration, page views, or specific actions taken within an app or website, businesses can dynamically generate new events to track these interactions comprehensively. This approach not only enriches the dataset with valuable insights but also enables more precise audience segmentation and targeting. In practice, I’ve leveraged audience triggers to create tailored events for retargeting campaigns, personalized messaging, and user journey analysis. By dynamically creating events based on audience behavior, businesses can adapt their marketing strategies in real-time, optimizing engagement and conversion rates effectively. Overall, audience triggers empower businesses to capture and analyze relevant user interactions, driving actionable insights and enhancing overall marketing performance.
By vmartinez
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Explanation:
Model comparison report is used to compare how different attribution models impact the valuation of your marketing channels. So if you are using any attribution and wanted to see how channels and campaigns would be valued under another attribution, you should use this report to find the insight.
Read more here: https://support.google.com/analytics/answer/10596865
By vmartinez
If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
Explanation:
The correct option is Google Analytics 4 properties. When analyzing user journeys across both a website and an app and tracking how new users arrive at both platforms, utilizing Google Analytics 4 (GA4) properties is the most appropriate technique for gaining insights. GA4 properties are designed to provide a unified view of user behavior across different platforms, including websites and mobile apps. In my experience with digital analytics, transitioning to GA4 properties has been essential for capturing comprehensive user data, understanding cross-platform interactions, and optimizing marketing strategies effectively. By implementing GA4 properties, businesses can track user interactions seamlessly across web and app platforms, attribute conversions accurately, and gain a holistic understanding of user behavior and acquisition channels. This level of integration and data consistency enables businesses to identify opportunities for cross-channel optimization, enhance user experiences, and drive better business outcomes. Overall, leveraging GA4 properties for analyzing user journeys across websites and apps empowers businesses to make informed decisions, optimize marketing efforts, and ultimately maximize the value of their digital assets.
By vmartinez
To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
Explanation:
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
You can see which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search.
Read more here: https://support.google.com/webmasters/answer/9128668
By vmartinez
What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?