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Home » Google Analytics 4 Certification Answers » Page 7
Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?
By vmartinez
Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?
Explanation:
Data-driven: Data-driven attribution distributes credit for the conversion based on data for each conversion event. It’s different from the other models because it uses your account’s data to calculate the actual contribution of each click interaction.
Attribution uses machine learning algorithms to evaluate both converting and non-converting paths. The resulting Data-driven model learns how different touchpoints impact conversion outcomes.
Read more here: https://support.google.com/analytics/answer/10596866
By vmartinez
How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?
Explanation:
The correct answer is ‘As events.’ In a Google Analytics 4 property that exists on both a mobile app and website, user interactions are typically measured and reported as events. Personally, I’ve worked extensively with Google Analytics across various digital platforms, and events are fundamental components used to track specific user actions and behaviors, such as button clicks, form submissions, video views, or app screen views. By categorizing user interactions as events, businesses can gain insights into how users engage with their digital assets, enabling them to optimize user experiences and drive conversions effectively. For instance, I’ve implemented event tracking to monitor critical actions within mobile apps and websites, allowing for detailed analysis of user behavior and performance metrics. This granular level of tracking enables businesses to understand user engagement patterns, identify areas for improvement, and make data-driven decisions to enhance overall digital strategies. Moreover, event tracking in Google Analytics facilitates the creation of custom reports, segmentation, and attribution modeling, providing valuable insights into user journeys across different platforms. By measuring and reporting distinct user interactions as events, Google Analytics empowers businesses to gain actionable insights and optimize their digital experiences for better engagement and conversion outcomes.
By vmartinez
You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?
Explanation:
The correct answer is ‘Advertising.’ Within the Advertising section of a Google Analytics 4 property, you can find the ‘Conversion paths’ report, which provides insights into how various ads placed by your business work together on the path to conversions. Personally, I’ve frequently accessed this report to understand the impact of different advertising channels and campaigns in driving conversions. By analyzing conversion paths, businesses can gain valuable insights into the sequence of interactions users have with ads before completing a conversion, whether it’s making a purchase, signing up for a newsletter, or filling out a form. This understanding enables businesses to optimize their advertising strategies by identifying which ads or channels contribute most effectively to conversions and allocating budget accordingly. For instance, I’ve used the Conversion paths report to identify synergies between different advertising platforms and adjust bidding strategies to maximize ROI. Additionally, this report provides insights into the role of each touchpoint in the conversion journey, allowing for the identification of opportunities to enhance ad messaging, targeting, or creative elements. In my experience, leveraging the Conversion paths report in the Advertising section of Google Analytics 4 has been instrumental in optimizing advertising efforts and driving meaningful business outcomes.
In Google Analytics, click Advertising on the left.
Go to Attribution > Conversion paths
Read more here: https://support.google.com/analytics/answer/10595568
By vmartinez
If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?
Explanation:
For embedded videos that have JS API support enabled, the following events are triggered:
video_start when the video starts playing
video_progress when the video progresses past 10%, 25%, 50%, and 75% duration time
video_complete when the video ends
The parameters populate the following dimensions:
Video provider (from video_provider)
Video title (from video_title)
Video URL (from video_url)
Visible (from visible)
Read more here: https://support.google.com/analytics/answer/9216061
By vmartinez
You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data.
What type of Analytics property can export data to BigQuery?