An advertiser wants to generate new, long-term demand for their brand. Which stage of the customer shopping journey should they target?
- Purchase
- Awareness
- Consideration
Amazon Sponsored Ads Advanced Certification Exam Answers
Amazon Sponsored Ads Advanced Certification Exam Answers
- This assessment is comprised of 50 questions which cover advanced topics related sponsored ads solutions.
- You must achieve a score of at least 80% to pass the assessment.
All answers to pass this certification are only in our .PDF file, you can buy and download here:
Practice assessment (12)
Which advertising metric showcase the amount you have spent for a click?
- Click-through rate (CTR)
- Cost per click (CPC)
- Return on ad spend (ROAS)
- Advertised Product report
- Campaign report
- Placement report
- New-to-brand
- Detail page views
- Conversion rate
- Customers aren't seeing the ad
- Customers are seeing the ad and clicking on it
- Customers are seeing the ad but not clicking on it
- Sponsored Brands video ads
- Sponsored Display video ads
- Sponsored TV
- Showcase a detailed description of each product in the product
- Showcase the product at the beginning of the video
- Showcase the brand logo at the beginning of the video
- Sponsored Display video ads
- Sponsored Brands video ads
- Sponsored TV
- Conduct creative testing in advance of the holiday season to determine which messaging gets the highest click-through rate
- Use messaging from their previous campaign
- Use similar messaging from a successful campaign
Which of the following products should be in the same ad group to optimize campaign management?
- Different color options for oven mitts
- Glasses, plates, spoons
- Kitchen appliances, Kitchen accessories
- Create a 30 second detailed video
- Create a 10 second brief video with a headline and brand logo
- Do not include captions in the video
- Check the campaign at the beginning of the day
- Review the campaign every two weeks
- Review the campaign every 2 months
- Keywords were not added recently
- Keywords are not relevant
- Keywords do not use match types
Amazon Sponsored Ads Advanced Certification Assessment
When should you reallocate your ad budget?
- When you want to increase for low-performance/decrease for high-performance products or campaigns to improve overall performance
- When you want to increase for high-performance/decrease for low-performance products or campaigns to optimize your budget or increase purchases
- When you want to try different budget allocations to ensure your ad budget can cover a full day
- Ad creatives refer to how many customers click your ad
- Ad creatives refer to how your ad is displayed to customers
- Ad creatives refer to how customers access your ad
- Exact match
- Broad match
- Phrase match
- Clicks
- Return on ad spend (ROAS)
- Detail page views
- Increase bids on these products if they have high sales
- Make no bid adjustments as they will have no effect on this
- Decrease bids on these products to help reduce ACOS
The ability to customize ad creatives is dependent upon the targeting tactic selected.
- True
- False
- Use messaging that is clear and concise
- Conduct creative testing in advance of Prime Day to determine which messaging gets the highest click-through rate
- Use similar messaging from a successful campaign
- Create a detailed 30-second video
- Create a brief 18-second video
- Showcase product details in depth to highlight product quality
- Sponsored TV
- Sponsored Display video ads
- Sponsored Brands video ads
- Sponsored ads video products cannot be used to drive awareness
- Sponsored TV
- Sposnored Products
- Broad match
- Exact match
- Phrase match
Relevant ad creatives are directly proportional to the performance of your campaigns.
- False
- True
- Add a single product image
- Don't display product ASIN
- Add a 'Shop Now' button to go to the product detail page
Which of the following reports can you use to measure the overall performance of Sponsored Display?
- Budget
- Matched target
- Search term
A campaign is seeing an increase in ad clicks but few conversions. What could be causing this?
- Keywords use match types
- Keywords were added recently
- Keywords are not relevant
- Use a call-to-action at the beginning of the video
- Use the logo and ensure brand presence is maintained throughout the video
- Use music throughout the video
- True
- False
- Showcase different images of the product
- Showcase the brand at the beginning of the video
- Showcase how to use the product at the beginning of the video
- Identify keywords and products with lower sales and increase the bids
- Bid competitively to secure an ad placement and increase sales
- Identify keywords with higher sales and decrease the bids
- Optimize for reach
- Optimize for page visits
- Optimize for clicks
- Identify the keyword and products with higher viewable cost per mille (vCPM) and decrease bids
- Identify the keyword and products with lower ACOS and decrease bids
- Identify keywords and products with higher conversion rate and increase their bids
- Best Deals
- Deals cannot be added to sponsored ads campaign
- Subscribe & Save
- Running shoes
- Sneakers
- Hiking shoes
- Create four ad groups for milk, dark, caramel, and nuts chocolates
- Run the campaign without ad groups
- Create ten ad groups for each geography
- Targeting strategy cannot be applied to products within an ad group
- Manual Targeting
- Automatic Targeting
- Run the campaign without ad groups
- Create six ad groups for each flavor
- Create two ad groups for chocolate and vanilla ice creams
- Purchase
- Awareness
- Consideration
- Campaign report
- Advertised product report
- Targeting report
- Search term report
- Keyword placement report
- Targeting report
- Performance over time report
- Search term report
- Targeting report
- Detail page views
- Click-through rate
- Conversion rate
- Sponsored Display video ads
- Sponsored TV
- Sponsored Brands video ads
- Sponsored TV
- Sponsored Display video ads
- Sponsored Brands video ads
Which sponsored ads video product uses contextual targeting to promote products?
- Sponsored TV
- Sponsored Brands video ads
- Sponsored Display video ads
Which advertising metrics showcase the amount made for every dollar spent on advertising?
- Return on ad spend (ROAS)
- Advertising cost of sales (ACOS)
- Click-through rate (CTR)
Which advertising metrics showcase the percentage of sales spent on advertising?
- Cost per click (CPC)
- Advertising cost of sales (ACOS)
- Return on ad spend (ROAS)
- Which creative service can help you develop ad campaigns to build brand awareness, consideration, and conversion?
- An advertiser is running two ad campaigns with different deals. Campaign 1 has a Best Deals offer with a return on ad spend of $8.42, while it’s $4.82 for campaign 2 that has a Subscribe & Save offer. How can the advertiser optimize their ad creatives to improve performance of both the campaigns?
- An advertiser is running two ad campaigns with different headlines. Campaign 1 has a click-through rate of 20%, while it’s 8% for campaign 2. How can the advertiser optimize their ad creatives to improve the performance of both campaigns?
- Which tool can help you create video ads using text and images at no cost?
- Accent Athletics wants to drive loyalty among shoppers for their most popular running shoes with new color options. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- An advertiser wants to capture existing demand for their brand by reaching shoppers already considering the brand. Which stage of the customer shopping journey should they target?
- An advertiser wants to build new, short-term demand for their brand on Amazon.com. Which stage of the customer shopping journey should they target?
- Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for return on ad spend (ROAS)?
- Take a look at the sample advertised product report shown below and analyze the different performance metrics. Which is the best performing campaign for advertising cost of sales (ACOS)?
- Take a look at the sample report shown below and analyze the different performance metrics. Based on the information, which placement of products generated the most revenue?
- You can optimize your bidding strategy by setting bid multipliers by placement type.
- Which targeting strategy allows products within the same ad group to be targeted using the same set of keywords?
- Which of the following products should be in the same ad group to optimize campaign management?
- Which targeting strategy allows you to choose a set of keywords that will be used to target all of the products within an ad group?
- Which sponsored ads video product uses both keyword targeting and product targeting to build targeting strategies?
- An advertiser wants to expand their reach using Amazon Publisher Direct and IMDb.com. Which sponsored ads video product can fulfill their need for display solutions?
- Which targeting strategy allows you to target specific ASINs that are complementary to the product you are promoting using video ads?
- An advertiser is running ad campaigns using Sponsored TV and wants to target audiences watching third-party streaming TV services. Which of the following products can be integrated with their ad campaigns?
- After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
- Bid optimization can help increase viewable impressions, page visits, or conversions based on the bid optimization you selected.
- Which of the following results best indicates that you should increase your ad budget?
- One of your line items has low performance and low delivery. How should you adjust your budget to optimize your campaign for better performance and delivery?
- What bid adjustment would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions?
- An advertiser is running a Sponsored Products campaign for kids clothing. How can the advertiser optimize the campaign budget?
- An advertiser wants to add video to their Sponsored Brands campaign to showcase their newly launched products. What is an example of a best practice they should follow when creating a video ad?
- An advertiser wants to improve the video creatives for their Sponsored TV ads. What is an example of a best practice to follow when creating a video ad?
- Jack & Jill created a Sponsored Brands video ad campaign to promote their newly launched kids watches. What is an example of a best practice to improve the performance of their ad campaign?
- An advertiser wants to add video to their Sponsored Display campaign to showcase the use of their products. What is an example of a best practice they should follow when creating a video ad?
- A review of your Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
- Which of the following reports can you use to measure the overall performance of Sponsored Brands?
- You have created a Fire TV campaign report in the advertising console. Which of the following does this report measure?
- You should have a wide variety of keywords to help increase impressions and clicks in your campaigns.
- Which of the following reports can you use to measure the overall performance of Sponsored Products?
- Gordons Chocolatier is running a Sponsored Brands campaign for their newly launched milk chocolates. What action can they take to optimize the ad creatives to build brand awareness?
- Iris is running a Sponsored Brands video ad campaign to sell their digital cameras. What action can they take to optimize the video ad creatives to improve campaign performance?
- KitchenSmart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?
- Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase traffic on their product detail page?
- If Jack & Jill’s business goal is to increase sales, which advertising metrics will help them measure performance?
- If Accent Athletics’ business goal is to drive customers to their Brand Store, which advertising metrics will help them measure performance?
- If Iris’ business goal is to drive traffic to the product detail page, which advertising metrics will help them measure performance?
- You want to understand the cost of advertised products. The search term report indicates that the searches for “women perfumes” have a click-through rate of just 5%. Which of the following metrics should be looked at to help understand the advertising cost?
- You want to identify keywords that perform better on certain placements in order to adjust your bids and expand your targets. Which report will provide you with the required advertising metrics?
- Which report provides insights into sales and performance metrics for keywords, ASINs, and categories in all campaigns that received at least one impression?
- You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Products running shoes campaign has a click-through rate of 10%. How do you interpret this information?
- If your ads are winning bids, which advertising metric will showcase the results?
- What recommended action will you take to increase the conversion rate of your ads?
- How will you best optimize your strategy to increase the number of clicks on your ads?
An advertiser is running a campaign promoting two flavors of ice cream: chocolate and vanilla. The chocolate ice cream has four sub-categories of flavors (choco chip, choco mint, caramel, coffee) while the vanilla ice cream has two sub-categories of flavors (honey, bourbon). Which is the most efficient way of managing the ad campaign?
An advertiser is running a campaign promoting two flavors of ice cream: chocolate and vanilla. The chocolate ice cream has four sub-categories of flavors (choco chip, choco mint, caramel, coffee) while the vanilla ice cream has two sub-categories of flavors (honey, bourbon). Which is the most efficient way of managing the ad campaign?
- Run the campaign without ad groups
- Create six ad groups for each flavor
- Create two ad groups for chocolate and vanilla ice creams
Which targeting strategy allows all of the products in an ad group to be targeted using the same set of keywords or products?
Which targeting strategy allows all of the products in an ad group to be targeted using the same set of keywords or products?
- Targeting strategy cannot be applied to products within an ad group
- Manual Targeting
- Automatic Targeting
An advertiser is running a campaign promoting four types of chocolate including milk, dark, caramel, and nuts from 10 different geographies. Which is the most efficient way of managing the ad campaign?
An advertiser is running a campaign promoting four types of chocolate including milk, dark, caramel, and nuts from 10 different geographies. Which is the most efficient way of managing the ad campaign?
- Create four ad groups for milk, dark, caramel, and nuts chocolates
- Run the campaign without ad groups
- Create ten ad groups for each geography
Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for average cost per click (aCPC)?
Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for average cost per click (aCPC)?
- Running shoes
- Sneakers
- Hiking shoes
An advertiser is running a Sponsored Products campaign and wants to offer a 50% discount on their products. Which deal should they offer on the ad campaign to sell their products?
An advertiser is running a Sponsored Products campaign and wants to offer a 50% discount on their products. Which deal should they offer on the ad campaign to sell their products?
- Best Deals
- Deals cannot be added to sponsored ads campaign
- Subscribe & Save