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When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

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When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

 

  • Name your order.
  • Copy your attribution tag to append on your ad as the click-through URL.
  • Generate a report to validate that you are measuring all your ad’s clicks correctly.
  • Create line items, which generates attribution tags that are placed on ads.

 

Which sentence below best describes how ads are measured using Amazon Attribution?

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Which sentence below best describes how ads are measured using Amazon Attribution?

 

  • Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
  • Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
  • You cannot use attribution tags to measure performance in Amazon Attribution.
  • Ads are measured by a 3rd party and imported into the Amazon Attribution console.

or

  • Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
  • You cannot use attribution tags to measure performance in Amazon Attribution.
  • Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
  • Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.