Questions

Which is Amazon’s recommendation regarding a line item’s supply sources?

 

• Separate line items based on the supply source

 

• Use all available supply sources for each line item

 

For which reason(s) might you add a new pixel to your order?

 

• Track conversions and contribute them to the right audience
• Build audiences based on traffic to your website
• Either / both of these
• Neither of these

 

You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a specific need for spend on one line item. Which of the following is the best solution for you?

 

• Turn off “automatically optimize line item budgets”
• Turn on “automatically optimize line item budgets” and opt out that one line item
• Turn on “automatically optimize line item budgets” and allow all line items to be automatically optimized

 

Once you create a new advertiser, you will need to notify your Amazon representative for approval.

 

• True

 

• False

 

Which is the correct hierarchy within the Amazon DSP?

 

• Advertiser > Entity > Order > Line item
•  Order > Line item > Entity > Advertiser
• Entity > Advertiser > Order > Line item
• Advertiser > Line item > Entity > Order

 

How can advertisers calculate return on ad spend and other cost based metrics?

 

• It is not possible to calculate Return on ad spend and other cost based metrics.
• Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
• Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
• Register for Amazon Attribution cost reports.