Questions

Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?

 

• engagement
• relevancy
• ad spend
• cost-per-click

 

 

GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

• The campaign automatically continued running on Tuesday
• The campaign paused until GreenTree increased the budget on Wednesday
• The campaign automatically ended on Tuesday
• The campaign paused until automatically resuming on Wednesday

 

Explanation:

If the daily campaign budget is spent for a particular day then the campaign is paused for that particular day and the campaign automatically resumes the next day.

If GreenTree’s campaign of $20 daily budget is spent on Tuesday then the campaign will get paused for Tuesday. This campaign will then automatically resume on Wednesday and run until the budget runs out or the campaign is manually paused or stopped.

 

TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?

 

• phrase match
• broad match
• negative phrase match
• exact match

 

 

True or false? The “adjust bids by placement” setting for Sponsored Products will not work with dynamic bids.

 

• True

 

• False

 

Explanation:

The “adjust bids by placement” setting for Sponsored Products works with both dynamic bids and fixed bids to determine the final bid applied.

The “adjust bids by placement” setting sets different bids by placement and the dynamic bids adjusts the bids up or down from the previous bid set so that you get a click on your ad depending on the chances of getting a conversion.

 

Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability? Select All Correct Responses.

 

• Sponsored Brands
• Sponsored Products

 

Explanation:

 

Sponsored Products Ads promote individual products and appear within product detail pages and search results. If you click on a Sponsored Product ad then you are directed to the product detail page. In this case, Accent Athletics want to appear in related product detail pages. This is possible only if they use Sponsored Products ad.

 

Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign?

 

Select All Correct Responses

• Nothing, they should leave their campaign alone as long as it’s not over spending.
• add more keywords to increase visibility
• increase bids on high-performing keywords

 

Explanation

What are Amazon Sponsored Brands? Amazon Sponsored Brands are a type of PPC ad based on keyword or ASIN targeting.

To access this kind of ads you need to be a brand-registered seller.

After clicking on a featured product ad customer will be directed to a product detail page.

In this case, if you want to increase your campaigns’ performance, you could increase bids on high-performing keywords and add more quality keywords to increase the reach.