Questions

 

True or false? Only businesses can shop on Amazon Business.  

 

• False

 

• True

 

Explanation:

Amazon Business is a B2B (business to business) marketplace. Only businesses can buy from the Amazon Business Marketplace.

 

Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?

 

• Not enough information
• Seller
• Vendor

 

Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of Amazon Brand Analytics would be most useful for him to review to best understand these trends for his brand?

 

• Retail insights
• Traffic diagnostics
• Geographic sales metrics
• Market basket analysis

 

Related question: Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?

 

 Which of the following is an optimal main image?

• C
• B
• A

 

Explanation:

The product image on a product detail page should satisfy the following criteria:
(A) The background of the main image should be Pure white.

(B) In the main image the product should be shown outside of the packaging and not inside a box.

(C) The main image should show only one view of the product

(D) The main image should show the entire product and not a partial portion.

(E) The product should fill 80-100% of the image frame. For media products, the front cover should fill 100% of the image frame.

(F) The main image should show only the product being sold.

(G) No additional text and graphics should be added on the main image that are not part of the product.

In this case, Image A does not have the product filling the 80-100% of the image frame so, it does not qualify. Image C does not have pure white background and shows other products that are not being sold so, Image C is disqualified. Only Image B satisfies all the criteria hence, Image B should be used as the main image.

 

 

  True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.  

 

• True

 

• False

 

Explanation:

This statement is false. The clients have to open their Seller Central accounts on their own and Advertising agency employees cannot create Seller Central accounts on behalf of their clients.

 

Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?  

• Whether their products are eligible to be sold on Amazon.
• Whether they will leverage Fulfillment by Amazon.
• Which advertising strategy they will follow.
• Which selling plan they should use.

 

Explanation:

Canent Global should first confirm whether their products are eligible to be sold on Amazon. Amazon has around 30 categories where you can sell your products and there is a chance that your product may not be eligible to be sold on Amazon. You need to first check if your product could be sold on Amazon and after that, you need to select a Seller plan.