Questions

Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

 

• Leverage the Early Reviewer Program to help increase the number of reviews.
• Wait until the product receives more reviews.
• Change shipping methods to increase positive reviews.
• Decrease the price to increase the number of sales, increasing reviews.

 

 

True or false? A minimum of 4 product images is suggested for a product to be retail ready.   If the question is from Amazon Sponsored Ads Foundations then the answer is False

• True
• False

 

or If the question is from Amazon Retail for Advertisers then the answer is True

• True
• False

 

Explanation:

In order to be retail ready the product detail page should satisfy the following criteria for Images:
(1) There should be a minimum of 4 images depicting the key features of the product.
(2) There should be a “what’s in the box” shot that shows all the accessories and extras that come with the product.
(3) The images should match the product and should be clear and professional.

 

Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?

 

• Leverage bulk buys to improve operational efficiency.
• Create variations for the product.
• Accept recommendations offered through the business advisor tool.
• Update keywords to improve discoverability.

 

 

Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?  

• Store
• Amazon homepage
• seller landing page
• product detail page

 

Explanation:

The details of a Featured Offer is presented on the product detail page from a particular seller. If the seller is offering a Featured Offer and a customer clicks the Add to Cart or Buy Now button then the customer will be directed to the purchase offer from the selling partner presenting the Featured Offer. Both Sellers and Vendors can create a Featured Offer.

 

 

 

Which type of selling partner must be invited to sell on Amazon?  

 

• Vendor
• Seller
• Not enough information

 

Explanation:

Amazon Vendor Central is a cloud-based inventory management system that allows third-party sellers to upload their products directly to Amazon. This means vendors do not have to store or ship their products physically. Instead, Amazon stores and ships all products

 

Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?

 

• Search impressions
• Conversion rate
• Earned media impressions
• Glance views