Questions

Which of the following are benefits of Amazon’s automatic optimization? (Select 2)

What is the value of Amazon’s pre-bid analysis? (Select 2) Select All Correct Responses

• It filters out robotic bid requests
• Amazon does not perform pre-bid analysis
• It reduces the risk of bidding on suspicious impressions
• It removes fraudulent elements after an impression is served

Who incurs the cost of invalid impressions resulting from domain spoofing?

• The domain owner
• Amazon
• The advertiser

IMDb is an example of which type of supply source?

• Amazon O&O properties
• Third-party exchanges
• Amazon Publisher Services (APS)
• Private marketplaces (PMPs)

Which of the following audiences can be reached using the Amazon DSP? Select All Correct Responses

• Advertiser audiences from a DMP
• Amazon audiences
• Advertiser audiences from a pixel
• Advertiser hashed audiences

At which point during the campaign management timeline should an advertiser establish KPIs?

• Report
• Optimize
• Setup
• Review