Questions

Which advertising method may involve real-time bidding?

 

• Direct advertising

 

• Programmatic advertising

 

Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?

 

• No

 

• Yes

 

True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.

 

• False

 

• True

 

Which of the following may not be compliant with Amazon’s creative acceptance policies? (Select 2)

 

Select All Correct Responses

• Engaging animation that does not distract or deceive
• Interactive elements that complement the user experience
• Flashing or pulsating text
• Animation that mimics user interaction, such as a moving cursor

 

Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?

 

• Advertisers of brands that sell goods/services on Amazon
• Any advertiser
• Advertisers of a service that Amazon does not offer
• Advertisers of a product under a category that Amazon does not offer

 

Overture is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?

 

• Link in campaign

 

• Link out campaign