Questions

Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers

• Google Pay supports up to 4 ACH bank accounts per user.
• It offers rewards for new user referrals.
• It securely stores payment information.
• It supports co-branded cards, such as those by Citi.
• Completing checkout takes less than six clicks or taps.

 

Explanation:

The correct answers are Completing checkout takes less than six clicks or taps and It securely stores payment information. Google Pay is recommended to Kelli for these reasons because it streamlines the checkout process by minimizing the number of clicks or taps required to complete a purchase, making it quicker and more convenient for customers. This feature significantly reduces the likelihood of customers abandoning their purchases midway due to a cumbersome checkout process. Additionally, Google Pay securely stores payment information in a PCI-compliant manner, ensuring that sensitive customer data, such as credit card details, is stored and transmitted securely. This security aspect not only enhances customer trust but also aligns with industry standards for handling payment information safely online. By integrating Google Pay on UpSide.com, Kelli can address the issue of high cart abandonment rates by providing a fast and secure payment solution that improves the overall user experience. These benefits make Google Pay a suitable recommendation for Kelli to implement on UpSide.com, facilitating smoother transactions and potentially increasing conversion rates by reducing friction during the checkout process. Therefore, these two reasons make Google Pay the optimal choice to help Kelli improve checkout completion rates and enhance customer satisfaction on UpSide.com.

 

Google Pay offers multiple benefits both for users and website owners. It can significantly speed up a checkout process as the payment method is saved directly in user’s Google Account.

Google Pay provides simplicity. Users can checkout in just a few taps or clicks. All payment information is securely stored, reducing risks of exposure.

Besides, Google Pay can be easily integrated and works well on the web and apps.

 

The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?

 

• Two-Factor authentication
• Universal links
• HTML5
• Deep linking

 

Explanation:

After using the Deep linking technology, The Johnson Door Company can takes their customers who have clicked on the ads, to the mobile app instead of website JDoors.com.

 

The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?

• Two-Factor authentication
• Progressive web app
• Universal links
• Deep linking

 

Explanation:

To open the mobile app from a click on a web ad, Hercules Fitness Center can utilize deep linking. Deep linking allows specific content within a mobile app to be accessed directly via a URL. In this scenario, when customers click on an ad, deep linking technology can be implemented so that if the user has the Hercules Fitness Center app installed on their device, clicking the ad will open the relevant section of the app instead of redirecting them to HercFit.com. This enhances user experience by seamlessly transitioning users from the ad to the app, leveraging the app’s advanced capabilities as promoted by Hercules Fitness Center. Progressive web apps (PWAs) enhance web applications to function similarly to native apps but are accessed via a browser and do not directly relate to opening a native mobile app from a web ad. Two-factor authentication and universal links serve different purposes; the former is for enhancing security during login processes, and the latter is for directing users to specific content within iOS apps, not necessarily opening the app from a web ad. Therefore, deep linking is the appropriate web technology that Hercules Fitness Center should implement to optimize their ad campaigns and encourage users to engage directly with their mobile app’s enhanced features from external advertising channels.

 

Using the deep link technology, The Hercules Fitness Center can encourage users to use the app instead of the website because of its advanced capabilities. It takes them mobile app instead of HercFit.com.