Questions

Which of these buying method provides advertisers higher priority to inventory?

 

• Fixed price
• Open auction
• Private auction

 

For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?

 

• Programmatic advertising

 

• Direct advertising

 

The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?

 

• 3P vendor and deal
• Audience segmentation and all data
• Performance and audience segmentation
• Performance and all data

 

A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?

 

• April 1st impression
• April 7th impression
• April 9th purchase
• April 4th click

 

There was a viewable display ad on July 15th, a non-viewable video ad on July 22nd, and a viewable video ad on July 29th. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th. Which of the following receives the credit for conversion?

 

• July 22nd non-viewable video ad
• July 29th viewable video ad
• August 5th purchase
• July 15th viewable display ad

 

Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?

 

• Amazon O&O properties
• Third-party exchanges
• Amazon Publisher Services (APS)
• Private marketplaces (PMPs)