Questions

Campaign efficiency is measured by ___. Select all that apply.

 

• ACOS
• KENP
• Impressions
• CTR

 

Amazon uses internally developed systems to detect and filter out invalid activity, such as robots that generate fake clicks.

 

• True

 

• False

 

Which of the following statements most closely describes automatic optimization in the Amazon DSP?

 

• It works to adjust viewability constraints based on campaign settings.
• It works to select the best supply options based on campaign settings.
• It works to adjust frequency caps based on a selected conversion type.
• It works to bid the best value for a given impression based on a selected conversion type.

 

Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?

 

• Link in campaign

 

• Link out campaign

 

Third-party exchanges rely on which buying method?

 

• Open auction
• Private auction
• Fixed auction

 

Which of the following best describes the core value behind Amazon’s ad policies?

 

• Follow industry trends
• Adhere to strict guidelines
• Maintain high standards
• Maintain a positive customer experience for Amazon shoppers