Questions

An advertiser is managing a multi-ad group campaign on Pinterest. It has been closely monitoring the campaign’s performance and notices one of the ad groups is not performing as expected. Which potential result should the advertiser anticipate if it decides to pause one of the ad groups within the campaign?

 

• Only the ads within the ad group will stop running, while the other ad groups will experience an increase in delivery.
• Pausing the ad group will stop the ad from appearing when it is paused.
• Pausing the ad group will stop bill spend when it is paused.
• Only the ads within the ad group will stop running, while the other ad groups will run at the same rate.

 

An advertiser is running site visitor, engagement, and actalike audiences in a campaign. It wants to see which audience drives the highest click-through rate (CTR). How should the advertiser obtain this report?

 

• Check which ads have the highest number of saves
• In the “ad reporting tab,” set the conversion window to 1/30/7.
• Review the audience insights tab
• In the “ad reproting” tab on ads manager, select “Audience” on “Targeting Breakdown”.

 

A pharmaceutical company is launching a new medication to reduce stress and wants to create an awareness campaign that leverages Pins with text. Which of the following text options adheres to Pinterest advertising guidelines for healthcare products?

 

• “Need to prevent stress?”
• “Need a stress cure?”
• “Want help managing stress?”
• “Is high school too stressful?”

 

An advertiser needs to deliver a bi-weekly report that highlights key performance indicators (KPIs) including click-through rate (CTR), cost per click (CPC) and outbound clicks. Which type of report should the advertiser build?

 

• Scheduled custom report
• Template custom report
• Export current table report
• Bulk sheet report template

 

A tobacco advertiser is running a $5,000 campaign with three Pins featuring an over-the-counter smoking cessation product with fewer addictive ingredients to meet new government medical requirements. The campaign has been “live” for a day but is not experiencing any spend. What is preventing the Pins from delivering?

 

• The campaign does not have enough budget.
• The campaign is not targeting a large enough audience.
• Ads are not approved because it is a pharmaceutical product.
• Ads are not approved because the product contains nicotine.

 

An advertiser sets up an awareness campaign with the goal of reaching people on Pinterest who are interested in holiday recipes while achieving low cost per mille (CPMs). The campaign is set up with: A lifetime budget of $40,000 for 50 days One ad group targeting food, drink and holiday interests Two static images, two carousels and two videos The campaign is pacing to deliver in full but has higher CPMs than the goal. Which action can the advertiser use to improve performance?

 

• Add an ad group that targets the Beauty interest.
• Extend campaign end dates and switch to custom bids.
• Confirm that creative assets are optimized to fit Pinterest best practices.
• Adjust the campaign budget to make sure CPM doesn’t increase further.
• Pause the ad group with the highest CPM for interests.