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HubSpot Reporting Certification Exam Answers

HubSpot Reporting Certification Exam Answers

Hubspot Reporting Answers

Exam

  • There are 60 questions.
  • It should take 1 hour to complete.
  • You must answer 45 questions correctly to pass.
  • You must wait 12 hours between attempts.
  • You have 3 hours to finish the exam.

Note that during the exam you get 60 questions but there are much more possible questions (over 110). It means every time you take the exam, you get 60 questions randomly from the question pool.

Exam URL  https://app.hubspot.com/academy/8164607/tracks/98/exam

 

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Questions:

Which of the following data sources should be marked as primary to answer the following question: “What are my team's recent sales activities?”

What's the difference between single-source attribution and multi-touch attribution models?

What is the purpose of contact create attribution reports?

 

-Which of the following attribution models are best for lengthy sales cycles?
-What are UTM parameters?
-When would you use a HubSpot contact create attribution report?
-True or false? When designing dashboards, you should design them using a visual hierarchy.
-Fill in the blank: A time decay attribution model gives ____.
-If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?
-What's the difference between single source attribution and multi-touch attribution models?
-Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?
-When is a session or contact bucketed under “Other campaigns” in HubSpot?
-Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?
-True or false? Events are mutable.
-What information do data dimensions help you access in an attribution report?
-Which of the following is NOT a source found in the sources report?
-Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?
-You're hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?
-When is a session or contact bucketed under “Paid search” in HubSpot?
-Select all that apply. What insights can be found within the countries report?
-Select all that apply. Which type of metrics can help you evaluate the health of your Engage stage?
-Insights about your gated content can be found in the analyze tab of which HubSpot tool?
-Select all that apply. Which metrics can help you evaluate the success of your email marketing efforts?
-Which Service Hub analytics reports can help you understand seasonal trends in your ticket volume?
-Which Service Hub analytics reports can help you understand how well your channels are performing against their SLAs?
-What does LTV measure?
-Fill in the blank: An attribution model is _____.
-How often should you be checking your attribution reports?
-If you want to emphasize the touchpoints that initially captured leads' attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?
-You're hoping to identify which lifecycle stages your top 50 company contacts are in. How many data sources would you need to include in the custom report builder?
-How often should you be checking your browsers report?
-What insight can be found in the device types report?
-Select all that apply. Which type of metrics can help you evaluate the health of your Attract stage?
-What is metadata?
-Which of these methods is NOT a way you can currently share your HubSpot dashboard?
-When should you mark steps as optional in your customer journey analytics reports?
-Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.
-Select all that apply. What steps can you take if your embedded content isn't appearing on your HubSpot dashboard?
-In your ads dashboard, what does the engagement metric measure?
-Customer journey analytics reports closely align with which of the following strategies?
-Which of the following is NOT a standard HubSpot object?
-How do objects organize your HubSpot data?
-What is the disadvantage of storing your information in a single field type?
-What is a join?
-Which of the following data sources should be marked as primary to answer the following question: “Which of my sales teams is engaging with their leads the most?”
-Select all that apply. If you’ve set your dashboard permissions to “Private to owner”, who can view or edit your dashboard?
-True or false? Once a report is added to a HubSpot dashboard, it cannot be edited.
-Why would you see “Unknown” appear in the location or region data in your countries report?
-What is customer churn?
-What is a sankey graph?
-What is a dataset?
-True or false? You can embed Google Data Studio reports into your HubSpot dashboard.
-How does HubSpot join your data in the custom report builder?
-You’re building a report that can tell you which website pages your recent live chats are coming from. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?
-True or false? In most cases, data dimensions should be placed on the y-axis.
-You’re building a report to explore which HubSpot landing pages have the most views this month. Which default measure do you put on your y-axis?
-In the custom report builder, what happens if you apply an ANY filter to the fields in your filtering options?
-What is a null value?
-You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?
-When should you set up custom analytics views in your sources or pages reports?
-True or false? You can create recurring dashboard emails to send reports to your team consistently.
-Fill in the blank: ____ are facts that haven't been processed enough to reveal their meaning.
-Fill in the blank: The Top Posts report shows a list of your top ____ performing posts.
-Select all that apply. Which type of metrics can help you evaluate the health of your Delight stage?
-Customer journey analytics uses which type of data?
-You’re building a report that identifies which companies closed the highest-earning deals this month. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?
-What is the advantage to changing your y-axis to the logarithmic scale?
-In the custom report builder, what happens if you apply an ALL filter to the fields in your filtering options?
-Fill in the blank: A relationship between one or more objects is called ____.
-What is a property?
-Which of the following is a feature seen in customer journey analytics but not the custom report builder?
-What is the benefit of using sample reports in the HubSpot custom report builder?
-True or false? You can include meetings data in your customer journey analytics reports?
-Which HubSpot dashboard feature can you use to indicate the purpose of a dashboard?
-What is a completed event referred to in HubSpot?
-In a revenue attribution report, which data dimension would you need to answer the question: “Which channels influenced the most revenue?”
-In a deal create attribution report, which data dimension would you need to answer the question: “What type of interactions happened before the deal was created?”
-How many dimensions can you add to your attribution reports?
-Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?
-If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from which of the following?
-How does the linear attribution model calculate credit?
-Select all that apply. What role can attribution play in your reporting strategy? Select all that apply.
-Select all that apply. What types of questions can marketing attribution answer? Select all that apply.
-What's the difference between service analytics and the report builder?
-The topic cluster report is most powerful when contextualized with the information found in which HubSpot tool?
-You want to create a new contact property where your existing customers can specify their preferred flavor of birthday cake. Which of the following would NOT be a recommended field type to store this categorical data under?
-Which of the following data sources should be marked as primary to answer the following question: “How many contact views am I getting on my HubSpot landing pages?”
-If you wanted to build a report with deals as your primary object and companies as your secondary object, what information would be included in your report?
-You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?
-Which tool enables you to visualize your objects and their relationships in HubSpot?
-What is a reporting statement?
-Select all that apply. What type of content can you embed on your HubSpot dashboard?

 

  1. True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.
  2. Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
  3. Fill in the blank: SWOT analysis is ________
  4. What happens during operational planning?
  5. What happens during strategic planning?
  6. How do effective goals differ from efficient goals?
  7. When using pyramid goals, it’s important to have omissions because they:
  8. Fill in the blank: Data literacy is the ability to __________.
  9. Fill in the blank: Integrations are ___________.
  10. What are APIs?
  11. Fill in the blank: An iPaaS solution is a __________.
  12. What are the best ways to find out more about APIs and their potential use cases? Select all that apply.
  13. What are the two factors you must consider when having a developer build a custom integration? Select all that apply.
  14. What is the HubSpot App Marketplace?
  15. What is the HubSpot Solutions Partner Program?
  16. On average, how many apps do mid-sized businesses use?
  17. Fill in the blank: Objects are _____________.
  18. Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.
  19. Which HubSpot reporting tools would help you best analyze the performance of your HubSpot pages and blog posts over time?
  20. What are the long-term effects of bad data? Select all that apply.
  21. Fill in the blank: Data cleansing is the process__________.
  22. What is data visualization?
  23. True or false? When presenting your data on a bar chart, it’s effective to alter your axes so your audience only needs to see the necessary information.
  24. What are the disadvantages to using pie charts? Select all that apply.
  25. Which tools are NOT part of the HubSpot reporting suite?
  26. Fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.
  27. Fill in the blank: The silo mentality is ___________.
  28. Fill in the blank: A data silo is when a group of raw data is __________.
  29. How can managers prevent silos from occurring at an organization?
  30. What negative impact(s) can silos have on your organization? How can silos negatively impact your organization? Select all that apply.
  31. Which of the following is NOT a step when running a marketing experiment?
  32. What do sessions track?
  33. What type of data do analytics platforms like HubSpot log where visitors are coming from?
  34. Fill in the blank: UTM parameters _____________.
  35. Fill in the blank: Exit rate shows the percentage of sessions _________.
  36. If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:
  37. When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:
  38. Fill in the blank: A service level agreement (SLA) is an agreement between __________.
  39. Which of the following topics are beneficial to review at a smarketing meeting? Select all that apply.
  40. When would you use a contact create attribution report?
  41. What happens in the engage stage of the inbound methodology?
  42. Which of the following are examples of revenue metrics? Select all that apply.
  43. Why are leading indicators considered “manageable” metrics?
  44. If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?
  45. Which of the following behaviors from sales reps could lead to steep drop-offs between deal stages? Select all that apply.
  46. What happens in the delight stage of the inbound methodology?
  47. Customer satisfaction surveys in HubSpot track which customer sentiment metric?
  48. Customer support surveys in HubSpot track which customer sentiment metric?
  49. Which customer sentiment metric is the strongest predictor of future purchase behavior?
  50. Which of the following are steps you can take to start to align your customer service and marketing teams? Select all that apply.
  51. If you still don’t know the type of information your team or stakeholders value, what should you do?
  52. When would you build a dashboard with the Z-shaped reading pattern in mind?
  53. True or false? When designing dashboards, you should design them using a visual hierarchy.
  54. What are blink tests used for?
  55. Good stories share which five characteristics?
  56. True or false? Correlation does not equal causation.
  57. Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.
  58. Which of the following are some best practices to consider when writing your data story? Select all that apply.
  59. What are some common pitfalls with presenting data in a slide deck? Select all that apply.
  60. The Golden Circle is a framework invented by Simon Sinek that helps organizations:
  61. Why is having a strong sense of purpose important for a business? Select all that apply.
  62. SMART goals are:
  63. What are KPIs?
  64. What is a tech stack?
  65. What are the benefits of running regular tech stack audits? Select all that apply.
  66. Fill in the blank: Events ___________.
  67. Clean data is ____________. (Select all that apply)
  68. When you need to see small or incremental changes in your data over time, what is the best chart to use?
  69. What is reporting?
  70. What is another name for negative feedback loops?
  71. Fill in the blank: A positive feedback loop describes the process of __________.
  72. What does your business do in the attract stage of the inbound methodology?
  73. A/B testing is available in which HubSpot tools? Select all that apply.
  74. True or false? You can test both large and small elements in your marketing with A/B testing.
  75. Fill in the blank: HubSpot counts a page view every time:___________.
  76. What data do entrances show?
  77. If a contact has the original source of “offline sources” in HubSpot, that means the contact was first added to your database through:
  78. What is sales enablement?
  79. Fill in the blank: The purpose of smarketing meeting is to ___________.
  80. What is the purpose of a multi-touch revenue attribution report in HubSpot?
  81. Which of the following is an example of a lagging indicator?
  82. Which of the following is an example of a leading indicator?
  83. What is a cadence?
  84. Fill in the blank: The cognitive load theory states that __________.
  85. When would you build a dashboard with the F-shaped reading pattern in mind?
  86. True or false? When designing a dashboard, you need to put all your data in one place, so you can see each nugget of information you’ve uncovered.
  87. What is backwards planning?
  88. What is the curse of knowledge bias?
  89. Which of the following are elements you can add to your presentation to make your data story more relatable? Select all that apply.
  90. What is the purpose of visualizations when telling a story with data? Select all that apply.
  91. What are the advantages to native integrations? Select all that apply.
  92. Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.
  93. Fill in the blank: The purpose of funnel reports is to analyze:___________.
  94. Fill in the blank: Growth hacking is the process of __________.
  95. Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.
  96. True or false? The create date property on your deal records in HubSpot is auto-populated for you.
  97. Customer loyalty surveys in HubSpot track which customer sentiment metric?
  98. How do you calculate customer lifetime value?
  99. How is dashboard building like gold panning?
  100. Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.
  101. Fill in the blank: Competitive intelligence is ________.
  102. Fill in the blank: When making data-driven decisions, objectives are statements ________.
  103. True or false? It is possible for non-SaaS companies to track renewal rate.
  104. Which of the following are inputs you could use for your customer health score? Select all that apply.
  105. True or False? Word-of-mouth is not a good channel for small to medium-sized businesses to invest in.
  106. True or false? HubSpot invented the flywheel.
  107. In an A/B test, what are you testing?
  108. What role does the hero play in your storytelling with data?
  109. Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.
  110. Proving a case with data consists of which of the following parts? Select all that apply.
  111. What are the best ways to find out more about APIs and their potential use cases? Select all that apply.
  112. What is data visualization?
  113. What do sessions track?
  114. True or false? When designing dashboards, you should design them using a visual hierarchy.
  115. True or false? The create date property on your deal records in HubSpot is auto-populated for you.
  116. Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.
  117. What’s the difference between service analytics and the report builder?
  118. True or false? You can create recurring dashboard emails to send reports to your team consistently.
  119. How many dimensions can you add to your attribution reports?
  120. Fill in the blank: The Top Posts report shows a list of your top ____ performing posts.
  121. What is a reporting statement?
  122. When is a session or contact bucketed under “Other campaigns” in HubSpot?
  123. If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from which of the following?
  124. Select all that apply. What insights can be found within the countries report?
  125. Insights about your gated content can be found in the analyze tab of which HubSpot tool?
  126. Customer journey analytics uses which type of data?
  127. In the custom report builder, what happens if you apply an ALL filter to the fields in your filtering options?
  128. Which of the following is NOT a standard HubSpot object?
  129. What is a join?
  130. True or false? Events are mutable.
  131. Select all that apply. If you’ve set your dashboard permissions to “Private to owner”, who can view or edit your dashboard?
  132. What is a dataset?
  133. True or false? You can embed Google Data Studio reports into your HubSpot dashboard.
  134. What is a completed event referred to in HubSpot?
  135. What is a null value?
  136. When should you set up custom analytics views in your sources or pages reports?
  137. Select all that apply. Which metrics can help you evaluate the success of your email marketing efforts?
  138. Fill in the blank: ____ are facts that haven’t been processed enough to reveal their meaning.
  139. Which Service Hub analytics reports can help you understand how well your channels are performing against their SLAs?
  140. True or false? You can include meetings data in your customer journey analytics reports?
  141. What information do data dimensions help you access in an attribution report?
  142. Fill in the blank: An attribution model is _____.
  143. How do objects organize your HubSpot data?
  144. If you wanted to build a report with deals as your primary object and companies as your secondary object, what information would be included in your report?
  145. You’re building a report that can tell you which website pages your recent live chats are coming from. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?
  146. Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?
  147. If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?
  148. What is metadata?
  149. Which of these methods is NOT a way you can currently share your HubSpot dashboard?
  150. When should you mark steps as optional in your customer journey analytics reports?
  151. What is the advantage to changing your y-axis to the logarithmic scale?
  152. Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.
  153. You want to create a new contact property where your existing customers can specify their preferred flavor of birthday cake. Which of the following would NOT be a recommended field type to store this categorical data under?
  154. Select all that apply. What steps can you take if your embedded content isn’t appearing on your HubSpot dashboard?
  155. In your ads dashboard, what does the engagement metric measure?
  156. Customer journey analytics reports closely align with which of the following strategies?
  157. Fill in the blank: A relationship between one or more objects is called ____.
  158. Which tool enables you to visualize your objects and their relationships in HubSpot?
  159. What is a property?
  160. What is the disadvantage of storing your information in a single field type?
  161. Select all that apply. What type of content can you embed on your HubSpot dashboard?
  162. True or false? Once a report is added to a HubSpot dashboard, it cannot be edited.
  163. What is customer churn?
  164. Why would you see “Unknown” appear in the location or region data in your countries report?
  165. What is a sankey graph?
  166. Which of the following is a feature seen in customer journey analytics but not the custom report builder?
  167. What is the benefit of using sample reports in the HubSpot custom report builder?
  168. Which HubSpot dashboard feature can you use to indicate the purpose of a dashboard?
  169. How does HubSpot join your data in the custom report builder?
  170. True or false? In most cases, data dimensions should be placed on the y-axis.
  171. In a revenue attribution report, which data dimension would you need to answer the question: “Which channels influenced the most revenue?”
  172. You’re building a report that identifies which companies closed the highest-earning deals this month. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?
  173. Which of the following data sources should be marked as primary to answer the following question: “How many contact views am I getting on my HubSpot landing pages?”
  174. Which of the following data sources should be marked as primary to answer the following question: “Which of my sales teams is engaging with their leads the most?”
  175. You’re building a report to explore which HubSpot landing pages have the most views this month. Which default measure do you put on your y-axis?
  176. You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?
  177. You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?
  178. In the custom report builder, what happens if you apply an ANY filter to the fields in your filtering options?
  179. Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?
  180. Select all that apply. What role can attribution play in your reporting strategy? Select all that apply.
  181. Select all that apply. What types of questions can marketing attribution answer? Select all that apply.
  182. What’s the difference between single source attribution and multi-touch attribution models?
  183. Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?
  184. Which of the following is NOT a source found in the sources report?
  185. You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?
  186. When is a session or contact bucketed under “Paid search” in HubSpot?
  187. The topic cluster report is most powerful when contextualized with the information found in which HubSpot tool?
  188. Select all that apply. Which type of metrics can help you evaluate the health of your Engage stage?
  189. Select all that apply. Which type of metrics can help you evaluate the health of your Delight stage?
  190. Which Service Hub analytics reports can help you understand seasonal trends in your ticket volume?
  191. How often should you be checking your attribution reports?
  192. What does LTV measure?
  193. You’re hoping to identify which lifecycle stages your top 50 company contacts are in. How many data sources would you need to include in the custom report builder?
  194. How often should you be checking your browsers report?
  195. What insight can be found in the device types report?
  196. Select all that apply. Which type of metrics can help you evaluate the health of your Attract stage?
  197. Which of the following attribution models are best for lengthy sales cycles?
  198. What are UTM parameters?
  199. When would you use a HubSpot contact create attribution report?
  200. Fill in the blank: A time decay attribution model gives ____.
  201. You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?
  202. If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?
  203. You’re hoping to identify which lifecycle stages your top 50 company contacts are in. How many data sources would you need to include in the custom report builder?
  204. Select all that apply. What steps can you take if your embedded content isn’t appearing on your HubSpot dashboard?
  205. Fill in the blank: ____ are facts that haven’t been processed enough to reveal their meaning.
  206. In a deal create attribution report, which data dimension would you need to answer the question: “What type of interactions happened before the deal was created?”

 

 

When you need to see small or incremental changes in your data over time, what is the best chart to use?

By

When you need to see small or incremental changes in your data over time, what is the best chart to use?

 

  • (A) Area graphs
  • (B) Pie charts
  • (C) Bar charts
  • (D) Line charts

What is a tech stack?

By

What is a tech stack?

 

  • (A) A cloud-based platform that connects various applications, systems, and technologies within the cloud or on-premise.
  • (B) A series of rules that allow for an application to extract and use information from a piece of software in their own application.
  • (C) A group of technology-based tools that help businesses to operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience.
  • (D) A technology for managing all your company’s relationships and interactions with customers and potential customers

When using pyramid goals, it’s important to have omissions because they:

By

When using pyramid goals, it’s important to have omissions because they:

 

  • (A) remind you and your team of the customers you’re solving for with your purpose.
  • (B) enable you and your team to prioritize the top milestones you want to achieve in the year.
  • (C) are the top five objectives your company is trying to accomplish for the year.
  • (D) outline your ultimate goal, objective, or outcome

What is the purpose of visualizations when telling a story with data? Select all that apply.

By

What is the purpose of visualizations when telling a story with data? Select all that apply.

 

  • (A) To convey your data in an easy-to-understand visual
  • (B) To add credibility to your story
  • (C) To mislead your audience
  • (D) To showcase your knowledge of your reporting personas

Which of the following are elements you can add to your presentation to make your data story more relatable? Select all that apply.

By

Which of the following are elements you can add to your presentation to make your data story more relatable? Select all that apply.

 

  • (A) The careful placement of a sidekick (who represents you) to add humor and much needed sage advice to the “hero” of the story.
  • (B) A villain that your audience members are inclined to dislike. Base this off a real-life competitor to make the villain feel more tangible.
  • (C) The intentional use of tone, words, and delivery, all catered to this specific audience for maximum impact.
  • (D) Conflict in your story that your audience can connect with

What is the curse of knowledge bias?

By

What is the curse of knowledge bias?

 

  • (A) The error of evaluating a decision based on things you didn’t know before making the decision.
  • (B) The bias caused by assuming people have the same background knowledge as you, causing you to use terms that are only familiar to someone with your own background.
  • (C) The bias that occurs when coming to a conclusion based on data. You assume that you probably could have guessed this information all along and you forget the data you used to come to that conclusion.
  • (D) The bias that results when you are so tied to your own beliefs that your end up blatantly ignoring data and only going with their own beliefs to make a decision