Why is having a strong sense of purpose important for a business? Select all that apply.
- (A) It will help you and your team navigate uncertainty.
- (B) It will help you discover potential risks, redundancies, and/or experience gaps in your strategies.
- (C) It will ensure you’re meeting your customers’ needs and help you build off each offer to create a single brand message.
- (D) It will help you step into your customer’s shoes and see them as people, not just metrics, so that you can improve the lives of those you serve.