What are the long-term effects of bad data? Select all that apply.
- (A) Sabotaging your competitors by marketing your business as more successful.
- (B) Costing your business between 15–25% of revenue a year.
- (C) Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike.
- (D) Getting buy-in from key stakeholders to invest more in automation tools powered by machine learning