Google AI-Powered Shopping Ads Certification Exam Answers

Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

• True
• False

Explanation:

Local Inventory Ads show your products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well).

• Learn more here: Skillshop Display Certification
• Third chapter: Drive Shoppers In-Store with Local Product Ads
• Sub-Chapter: Bring shoppers into your stores with Local Inventory Ads

How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?

• Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
• Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.
• Standard Shopping ads reach a wider audience across all of Google’s inventory by using AI technology, while Performance Max offers a more targeted reach.
• Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.

Explanation:

The correct answer is: ‘Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.’ Standard Shopping campaigns focus on targeting specific audiences based on predefined parameters such as keywords, product groups, and bidding strategies, resulting in a more tailored approach to reaching potential customers. On the other hand, Performance Max campaigns leverage advanced AI algorithms to analyze vast amounts of data across Google’s ad networks, allowing advertisers to reach a broader audience without the need to manually set up separate campaigns for each channel. This wider reach is facilitated by the AI’s ability to identify and engage with potential customers across various platforms, including Google Search, YouTube, Display Network, and more, thereby maximizing exposure and driving performance across the entire inventory of Google’s advertising network. By providing access to a wider audience through automated optimization, Performance Max campaigns offer advertisers the opportunity to enhance their reach and achieve their marketing objectives more effectively compared to the more targeted approach of Standard Shopping campaigns.

Standard Shopping and Performance Max campaigns differ significantly in their approaches to reach customers. Standard Shopping campaigns provide a more targeted reach, primarily focusing on search results, Google Maps, YouTube, the Google Shopping tab, and the Google Display Network. In contrast, Performance Max campaigns use Google’s AI technology to reach a wider audience across all Google’s inventory, dynamically appearing in relevant contexts, whether that’s search, Maps, YouTube, Shopping, Display, or even beyond.

Which of these statements is true of Performance Max campaigns?

• Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer’s business goals. This drives simplicity, performance, and reach.
• Performance Max campaigns provide you total control over the campaign setup, ad, and bidding.
• Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
• Performance Max campaigns offer the choice of adding manual input and advanced AI.

Explanation:

The correct answer is: ‘Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.’ Performance Max campaigns leverage artificial intelligence (AI) to automatically optimize campaign performance towards the specific business objectives of the retailer. By utilizing AI algorithms, these campaigns continuously analyze data across various Google ad networks, including Search, Display, YouTube, and more, to deliver optimal results. This approach not only enhances performance by adjusting bidding and targeting strategies but also simplifies campaign management by reducing the need for manual intervention. Moreover, AI-driven optimization helps maximize reach by efficiently targeting relevant audiences across different platforms, ensuring that the campaign achieves its intended goals effectively and efficiently. Therefore, Performance Max campaigns represent a powerful tool for retailers seeking to streamline their advertising efforts while achieving strong performance and broad audience reach across Google’s ad networks.

Performance Max campaigns offer you an advantage over Standard Shopping campaigns by facilitating a broader reach across Google’s platforms without the need for separate campaigns for each channel. Utilizing Google’s AI and machine learning, these campaigns focus on your specific performance objectives, whether they relate to online or offline sales, omnichannel sales, or new customer acquisition. Performance Max helps find new revenue opportunities, optimizing campaigns and providing valuable insights, all while helping you discover unexpected audiences.

What are two features of a Standard Shopping campaign? Choose two.

There are different answer options of this question, please select the right option(s).

• It lets you set up campaign, bidding, and product groups manually.
• It lets you create and edit an ad format.
• It lets you optimize goals based on real-time signals across all Google platforms.
• It allows for automated bidding to optimize campaign performance and bids.

or

• You can optimize campaign performance and bids through automated bidding.
• You can create and edit an ad format.
• You can set up campaign, bidding, and product groups manually.
• You can optimize your goals based on real-time signals across all Google platforms.

or

• Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids.
• Standard Shopping campaigns give you more control by letting you create and edit an ad format.
• Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms.
• Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.

Explanation:

Two features of a Standard Shopping campaign are the ability to optimize campaign performance and bids through automated bidding and the capability to set up campaign, bidding, and product groups manually. Standard Shopping campaigns in Google Ads are designed to help advertisers promote their products across various Google platforms efficiently. Automated bidding allows advertisers to optimize campaign performance by leveraging Google’s machine learning algorithms to adjust bids in real-time based on factors such as user behavior, device, location, and time of day, ultimately maximizing the likelihood of achieving their advertising goals, whether it’s maximizing clicks, conversions, or conversion value. Additionally, the ability to set up campaign, bidding, and product groups manually provides advertisers with full control over campaign structure and targeting, allowing them to tailor their campaigns to specific objectives, audiences, and product categories. This manual setup empowers advertisers to fine-tune their campaigns according to their unique business requirements and marketing strategies, ensuring maximum flexibility and customization. Therefore, these two features, automated bidding optimization and manual campaign setup, are integral to the functionality and effectiveness of Standard Shopping campaigns, enabling advertisers to achieve their desired outcomes while maintaining control and flexibility over their advertising efforts.

You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?

• Restricted content
• Misrepresentation of self or product
• Prohibited practice
• Return policy

Explanation:

The correct answer is: ‘Misrepresentation of self or product.’ In this scenario, the retailer is violating the Shopping ads policy of misrepresentation of self or product. By advertising the price for one dining chair but charging users for a set of six chairs upon purchase, the retailer is misrepresenting the product’s pricing in the ad. This discrepancy between the advertised price and the actual pricing upon purchase misleads customers and can lead to dissatisfaction or distrust. Advertisers are required to provide accurate and transparent information in their ads to ensure a positive user experience and maintain the integrity of the advertising platform. Misrepresentation of product details, including pricing, violates Google’s policies and can result in account penalties or suspension to uphold fair and honest advertising practices.

You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

• Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
• Budget is allocated automatically across channels based on performance. There’s no need to create a different campaign for each channel.
• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
• Budget is manually allocated across channels based on your channel preference. You maintain control over the campaign setup while you optimize by channel manually.

Explanation:

The correct answer is: ‘Budget is allocated automatically across channels based on performance. There’s no need to create a different campaign for each channel.’ In a Performance Max campaign, the system automatically allocates the budget across different channels based on their performance. This means that the budget is distributed dynamically to the channels where it is likely to generate the best results, ensuring optimal utilization of resources. Unlike other options where manual intervention or separate campaigns for each channel are required, the automatic allocation streamlines the process, saving time and effort for advertisers. It leverages machine learning and AI algorithms to analyze performance data in real-time and adjust budget allocation accordingly, maximizing the campaign’s efficiency and effectiveness. By allowing the system to handle budget allocation based on performance metrics, advertisers can focus on other aspects of campaign management, such as optimizing creatives or refining targeting strategies, leading to better overall outcomes for the campaign.

In a Performance Max campaign, the budget is intelligently distributed across different channels based on each one’s performance, eliminating the need for creating separate campaigns for each channel. Google’s advanced machine learning considers various factors like search queries, product details, and user behavior to optimize budget allocation, aiming to achieve high ROI conversions and improve overall campaign performance.