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Google AI-Powered Shopping Ads Certification Exam Answers

Google AI-Powered Shopping Ads Certification Exam Answers

Google AI-Powered Shopping Ads Certification Exam Answers

The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.

50 questions

Exam URL: https://skillshop.docebosaas.com/learn/courses/9348/ai-powered-shopping-ads-certification/lessons/9119/shopping-ads-assessment

 

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Questions:

 

  1. In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.
  2. Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
  3. You're setting up a product feed in Merchant Center for the first time, and you realize you don't have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
  4. What are two commonly used programs in Google Merchant Center? Choose two.
  5. Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?
  6. You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
  7. Which basic website requirement must everyone follow in order to advertise on Shopping ads?
  8. What are three ways Shopping adds help you reach your goals? Choose three.
  9. What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?
  10. You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
  11. What are the three main components of Google's policy mission statement? Choose three.
  12. What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
  13. What are two features of a Standard Shopping campaign? Choose two.
  14. You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
  15. What are three benefits of a Performance Max campaign? Choose three.
  16. What's an example of an omnichannel goal?
  17. You're a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  18. You own a small business that sells shoes. You're ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
  19. You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.
  20. How does Google enforce policy violations?
  21. What goal in a Performance max campaign will help you get new customers?
  22. What's the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?
  23. What are three ways that you can help build a better consumer experience to drive action? Choose three.
  24. What are two ways your shoppers can check out when purchasing an item? Choose two.
  25. When do you pay for a Shopping ad?
  26. Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
  27. You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
  28. What's the purpose of attributes in the product feed?
  29. A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?
  30. What configuration do you need before you can launch a Performance Max campaign?
  31. You're using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Performance Max?
  32. You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two.
  33. How does Google Merchant Center interact with Google Ads?
  34. What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?
  35. What's an example of an online sales goal?
  36. Which category type does irresponsible data collection fall under in the Google Ads Policy?
  37. What marketing objective does Performance Max for Retail use?
  38. What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
  39. You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
  40. What's automatically optimized with a Performance max campaign?
  41. You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping. What's a benefit of Shopping Ads?
  42. Where would you go to opt in to the Product Ratings program?
  43. How are Shopping ads created?
  44. What's the purpose of products groups in a Shopping campaign?
  45. What are free product listings?
  46. In which three places can Standard Shopping ads appear? Choose three.
  47. You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?
  48. How do Performance Max campaigns work?
  49. Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.
  50. You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?

 

 

 

 

What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two.

Select 2 Correct Responses

  • Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
  • Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
  • Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
  • In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.

 

 

 

 

Which two of the following are options for checking out when shoppers purchase an item? Choose two.

By

Which two of the following are options for checking out when shoppers purchase an item? Choose two.

  • Checkout on your website
  • Checkout in your local store
  • Checkout on Display
  • Checkout on Maps

 

Explanation:

The correct options are ‘Checkout on your website’ and ‘Checkout in your local store.’ These options represent two distinct channels through which shoppers can complete their purchases. ‘Checkout on your website’ refers to the process of making a purchase directly through the merchant’s online platform, typically via an e-commerce website. This option provides convenience and accessibility to customers, allowing them to browse products, add items to their cart, and finalize their purchases online. On the other hand, ‘Checkout in your local store’ offers shoppers the opportunity to physically visit a brick-and-mortar store to make their purchase. This option caters to customers who prefer hands-on shopping experiences, allowing them to interact with products in person, seek assistance from sales representatives, and make immediate purchases at the store’s location. By providing both online and offline checkout options, merchants can accommodate the diverse preferences and shopping behaviors of their customers, enhancing their overall shopping experience and increasing the likelihood of completing a purchase.

 

Two checkout options when shoppers purchase an item are: checkout in the local store and checkout on the business’s website. Google Merchant Center provides these options, enabling businesses to display their products either on various Google touch points through unpaid listings or in their local store across Google Search, Images, Maps, and Shopping.

 

What marketing objective does Performance Max for Retail use?

By

What marketing objective does Performance Max for Retail use?

  • Awareness
  • Online Sales
  • Lead Generation
  • Mobile App

 

Explanation:

The selected answer, ‘Online Sales,’ accurately represents the primary marketing objective of Performance Max for Retail campaigns. Unlike other objectives like awareness, lead generation, or mobile app promotion, Performance Max for Retail campaigns specifically aim to drive online sales for retail businesses. These campaigns leverage advanced AI technology to optimize ad delivery across various Google platforms, including Search, Display, YouTube, and more, with the primary goal of generating sales for retailers. By automatically optimizing towards online sales, Performance Max for Retail campaigns help businesses maximize their return on ad spend (ROAS) and drive revenue growth by reaching potential customers at various stages of the purchase journey and influencing their buying decisions. Therefore, understanding this marketing objective is essential for retailers looking to implement Performance Max campaigns to drive sales and achieve their business goals in the online retail space.

 

Performance Max for Retail targets the marketing objective of Online Sales. It is a goal-based campaign that uses Google’s AI and machine learning to optimize ads to drive online sales, matching them with the right customers at the optimal time. In addition to extending reach across Google’s ad inventory, Performance Max provides valuable insights into customer preferences and can even help discover unexpected but valuable audiences to enhance first-party data.

 

Which definition of attributes in the product feed is correct?

By

Which definition of attributes in the product feed is correct?

  • Attributes are text only that describe a product.
  • Attributes are keywords that describe a product.
  • Attributes are numerals only that describe a product.
  • Attributes are the data points that describe a product.

 

Explanation: The correct answer is **Attributes are the data points that describe a product.** In the context of a product feed, attributes refer to the specific data points or characteristics that provide detailed information about each product. These attributes can include various types of data, such as product title, description, price, availability, color, size, brand, and more. By accurately defining and providing these attributes for each product in the feed, advertisers ensure that their products are appropriately categorized, described, and displayed in Shopping ads. These attributes not only help users find and understand the products they are interested in but also enable Google’s algorithms to match relevant products with user queries, thereby improving the overall effectiveness and relevance of Shopping campaigns. Therefore, understanding and correctly defining attributes in the product feed are crucial for creating informative and engaging Shopping ads that effectively showcase the advertiser’s products to potential customers.

 

Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?

By

Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?

  • Gmail Ads
  • Responsive Display Ads
  • Product Shopping Ads
  • Local Inventory Ads

 

Explanation:

The ad format available on a Smart Shopping campaign but not a Standard Shopping campaign is **Responsive Display Ads**. Smart Shopping campaigns, powered by Google’s machine learning algorithms, offer advertisers the flexibility of showcasing ads across various Google networks, including the Display Network. Responsive Display Ads are a key feature of Smart Shopping campaigns, enabling advertisers to reach potential customers with visually engaging and adaptable ads that automatically adjust to fit different ad spaces. This format allows for greater reach and exposure compared to Standard Shopping campaigns, which primarily focus on Product Shopping Ads within the Google Search and Shopping networks. Responsive Display Ads leverage the power of Google’s algorithms to optimize ad performance based on various factors such as user behavior, context, and device, ultimately driving higher engagement and conversions. Thus, Responsive Display Ads represent a distinctive feature of Smart Shopping campaigns, offering advertisers a broader reach and more dynamic advertising options than Standard Shopping campaigns.

 

What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?

By

What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?

  • Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
  • Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.

 

Explanation:

The correct answer is **’Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.’** In Google Merchant Center, certain attributes, such as availability, are designated as required fields for product feeds. These attributes are essential for accurately representing and categorizing products within the feed. If a required attribute like availability is missing or incomplete, Google’s system will flag it as an error, and the feed will not be approved for upload until the issue is resolved. This ensures that product data provided to Google Merchant Center meets the necessary standards for quality and completeness, ultimately enhancing the accuracy and effectiveness of product listings in advertising campaigns. Therefore, it’s essential to include all required attributes, including availability, when setting up a product feed in Merchant Center to avoid disapproval and ensure compliance with Google’s requirements.

 

Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two.

By

Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two.

  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  • Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  • Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.
  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

 

Explanation:

Shopping ads offer two crucial avenues for retailers to connect with potential shoppers. Firstly, **Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad**. By presenting essential information upfront, such as the product name, price, and image, retailers can capture the attention of potential shoppers and entice them to explore further. Secondly, **Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page**. This increased visibility enhances the likelihood of a potential shopper encountering the retailer’s products multiple times during their search, thereby reinforcing brand awareness and potentially leading to a higher click-through rate and conversion rate. In essence, these two functionalities of Shopping ads not only facilitate better brand visibility and awareness but also ensure that retailers have multiple touchpoints to engage with potential shoppers, ultimately driving traffic and sales.

 

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