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Google AI-Powered Shopping Ads Certification Exam Answers

Google AI-Powered Shopping Ads Certification Exam Answers

Google AI-Powered Shopping Ads Certification Exam Answers

The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.

50 questions

Exam URL: https://skillshop.docebosaas.com/learn/courses/9348/ai-powered-shopping-ads-certification/lessons/9119/shopping-ads-assessment

 

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Questions:

 

  1. In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.
  2. Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
  3. You're setting up a product feed in Merchant Center for the first time, and you realize you don't have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
  4. What are two commonly used programs in Google Merchant Center? Choose two.
  5. Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?
  6. You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
  7. Which basic website requirement must everyone follow in order to advertise on Shopping ads?
  8. What are three ways Shopping adds help you reach your goals? Choose three.
  9. What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?
  10. You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
  11. What are the three main components of Google's policy mission statement? Choose three.
  12. What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
  13. What are two features of a Standard Shopping campaign? Choose two.
  14. You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
  15. What are three benefits of a Performance Max campaign? Choose three.
  16. What's an example of an omnichannel goal?
  17. You're a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  18. You own a small business that sells shoes. You're ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
  19. You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.
  20. How does Google enforce policy violations?
  21. What goal in a Performance max campaign will help you get new customers?
  22. What's the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?
  23. What are three ways that you can help build a better consumer experience to drive action? Choose three.
  24. What are two ways your shoppers can check out when purchasing an item? Choose two.
  25. When do you pay for a Shopping ad?
  26. Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
  27. You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
  28. What's the purpose of attributes in the product feed?
  29. A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?
  30. What configuration do you need before you can launch a Performance Max campaign?
  31. You're using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Performance Max?
  32. You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two.
  33. How does Google Merchant Center interact with Google Ads?
  34. What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?
  35. What's an example of an online sales goal?
  36. Which category type does irresponsible data collection fall under in the Google Ads Policy?
  37. What marketing objective does Performance Max for Retail use?
  38. What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
  39. You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
  40. What's automatically optimized with a Performance max campaign?
  41. You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping. What's a benefit of Shopping Ads?
  42. Where would you go to opt in to the Product Ratings program?
  43. How are Shopping ads created?
  44. What's the purpose of products groups in a Shopping campaign?
  45. What are free product listings?
  46. In which three places can Standard Shopping ads appear? Choose three.
  47. You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?
  48. How do Performance Max campaigns work?
  49. Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.
  50. You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?

 

 

 

 

What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two.

Select 2 Correct Responses

  • Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
  • Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
  • Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
  • In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.

 

 

 

 

You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?

By

You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?

  • Sales
  • Awareness
  • Website traffic
  • Lead

 

Explanation: The correct answer is **’Sales.’** When setting up a Shopping campaign with the objective of engaging shoppers who are close to making a purchase decision, the most appropriate campaign goal is to drive sales. Shopping campaigns are specifically designed to promote and sell products directly to potential customers who are actively searching for them or browsing relevant product categories. Unlike campaigns focused on website traffic or lead generation, which may target users at different stages of the purchasing funnel, a sales-focused campaign aims to capitalize on the intent of users who are ready to make a purchase. By selecting the ‘Sales’ goal, advertisers signal to the platform that their primary objective is to drive conversions and generate revenue, aligning with the inherent purpose of Shopping campaigns and maximizing the effectiveness of their advertising efforts in reaching and converting high-intent shoppers. Therefore, choosing the ‘Sales’ goal for a Shopping campaign reflects the advertiser’s intent to engage with users who are close to completing a purchase decision and optimize campaign performance towards driving actual sales transactions.

 

What are three ways Shopping adds help you reach your goals? Choose three. Select 3 Correct Responses

By

What are three ways Shopping adds help you reach your goals? Choose three. Select 3 Correct Responses

  • Secure leads and contacts
  • Build better consumer experiences
  • Use data to fuel growth
  • Drive app downloads
  • Drive traffic and sales

 

Explanation:

The correct answers are **’Build better consumer experiences,’** **’Use data to fuel growth,’** and **’Drive traffic and sales.’** Shopping ads offer several benefits that align with advertisers’ goals and contribute to overall campaign success. Firstly, they enable advertisers to build better consumer experiences by providing users with relevant product information, high-quality images, and easy access to purchase options, enhancing the overall shopping experience and increasing the likelihood of conversion. Secondly, Shopping ads leverage data to fuel growth by providing valuable insights into user behavior, preferences, and purchasing patterns, which advertisers can use to refine targeting, optimize campaigns, and make informed strategic decisions to drive business growth. Lastly, Shopping ads are effective tools for driving traffic and sales by increasing visibility, generating qualified leads, and directing users to product pages where they can complete purchases, ultimately contributing to increased revenue and business success. Therefore, leveraging Shopping ads offers advertisers a multifaceted approach to achieving their goals, encompassing improved consumer experiences, data-driven growth strategies, and enhanced traffic and sales performance.

 

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Which of these tactics would help you maximize performance for a Smart Shopping campaign?

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Which of these tactics would help you maximize performance for a Smart Shopping campaign?

 

  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  • Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

 

Explanation:

You can create up to 100 enabled or paused Smart Shopping campaigns in your Google Ads account. To maximize performance, it’s recommended that you consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two.

By

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two.

Select 2 Correct Responses

  • Viewable cost per impression (CPM)
  • Maximize conversion value
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

 

Explanation:

The correct answers are **’Enhanced cost-per-click (eCPC)’** and **’Target return on ad spend (tROAS).’** These two bidding strategies are commonly used in Standard Shopping campaigns and offer distinct approaches to optimizing performance and achieving campaign objectives. Enhanced cost-per-click (eCPC) allows advertisers to maximize clicks by automatically adjusting bids based on the likelihood of conversion, thereby optimizing ad placement and maximizing the potential for clicks that are more likely to lead to conversions. On the other hand, Target return on ad spend (tROAS) focuses on maximizing the return on investment (ROI) by setting a target for the desired return on ad spend and allowing the system to adjust bids dynamically to meet this goal. By leveraging these bidding strategies, advertisers can effectively tailor their approach to meet specific performance objectives, whether it’s maximizing clicks or optimizing for a desired return on ad spend. Therefore, incorporating eCPC and tROAS into Standard Shopping campaigns provides advertisers with flexibility and control to achieve their advertising goals while maximizing the efficiency and effectiveness of their campaign spending.

 

or

 

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

Select 2 Correct Responses

  • Viewable cost per impression (CPM)
  • Maximize conversion value
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

 

How can a remarketing list help a Smart Shopping campaign?

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How can a remarketing list help a Smart Shopping campaign?

  • A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
  • A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  • A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
  • A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

 

Explanation:

The correct answer is **’A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.’** Remarketing lists play a crucial role in Smart Shopping campaigns by targeting users who have previously interacted with the advertiser’s website or products. These users have already demonstrated interest in the advertiser’s offerings, making them more likely to convert compared to new or unfamiliar users. By leveraging remarketing lists, Smart Shopping campaigns can strategically re-engage these qualified leads, delivering tailored ads to users who are already familiar with the brand or have shown intent to purchase. This increases the likelihood of driving conversions and maximizing the campaign’s return on investment (ROI). Therefore, incorporating remarketing lists into Smart Shopping campaigns enhances targeting precision and effectiveness, enabling advertisers to connect with high-potential customers and capitalize on their existing interest in the products or services offered.

 

Where might you see Standard Shopping ads? Choose three. Select 3 Correct Responses

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Where might you see Standard Shopping ads? Choose three. Select 3 Correct Responses

  • Google Images
  • The Shopping tab
  • Google Search
  • Gmail
  • Google Maps

 

Explanation:

The correct responses are: **Google Images**, **The Shopping tab**, and **Google Search**. Standard Shopping ads, also known as Product Listing Ads (PLAs), can appear in various locations across Google’s network to maximize visibility and reach potential customers. Firstly, they can appear on **Google Images**, where users often search for visual inspiration and product ideas, providing advertisers with an opportunity to showcase their products in a visually engaging format. Additionally, Standard Shopping ads are prominently featured on **The Shopping tab**, a dedicated section where users can browse and discover products from a wide range of retailers, making it an ideal placement for advertisers looking to reach users who are actively searching for products to purchase. Furthermore, Standard Shopping ads can also appear on **Google Search**, both within the main search results and on the sidebar, displaying relevant product listings to users based on their search queries, preferences, and shopping intent. These placements ensure that Standard Shopping ads are visible to users across different stages of the shopping journey, from initial product discovery to final purchase consideration, making them a highly effective advertising format for driving traffic, engagement, and conversions. Therefore, selecting **Google Images**, **The Shopping tab**, and **Google Search** as the locations where Standard Shopping ads can appear accurately reflects the key placements where advertisers can showcase their products and connect with potential customers across Google’s network.

 

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