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Google AI-Powered Shopping Ads Certification Exam Answers

Google AI-Powered Shopping Ads Certification Exam Answers

Google AI-Powered Shopping Ads Certification Exam Answers

The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.

50 questions

Exam URL: https://skillshop.docebosaas.com/learn/courses/9348/ai-powered-shopping-ads-certification/lessons/9119/shopping-ads-assessment

 

Get Certified in Google Shopping Advertising Now!!!

 

Questions:

 

  1. In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.
  2. Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
  3. You're setting up a product feed in Merchant Center for the first time, and you realize you don't have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
  4. What are two commonly used programs in Google Merchant Center? Choose two.
  5. Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?
  6. You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
  7. Which basic website requirement must everyone follow in order to advertise on Shopping ads?
  8. What are three ways Shopping adds help you reach your goals? Choose three.
  9. What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?
  10. You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
  11. What are the three main components of Google's policy mission statement? Choose three.
  12. What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
  13. What are two features of a Standard Shopping campaign? Choose two.
  14. You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
  15. What are three benefits of a Performance Max campaign? Choose three.
  16. What's an example of an omnichannel goal?
  17. You're a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  18. You own a small business that sells shoes. You're ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
  19. You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.
  20. How does Google enforce policy violations?
  21. What goal in a Performance max campaign will help you get new customers?
  22. What's the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?
  23. What are three ways that you can help build a better consumer experience to drive action? Choose three.
  24. What are two ways your shoppers can check out when purchasing an item? Choose two.
  25. When do you pay for a Shopping ad?
  26. Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
  27. You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
  28. What's the purpose of attributes in the product feed?
  29. A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?
  30. What configuration do you need before you can launch a Performance Max campaign?
  31. You're using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Performance Max?
  32. You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two.
  33. How does Google Merchant Center interact with Google Ads?
  34. What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?
  35. What's an example of an online sales goal?
  36. Which category type does irresponsible data collection fall under in the Google Ads Policy?
  37. What marketing objective does Performance Max for Retail use?
  38. What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
  39. You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
  40. What's automatically optimized with a Performance max campaign?
  41. You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping. What's a benefit of Shopping Ads?
  42. Where would you go to opt in to the Product Ratings program?
  43. How are Shopping ads created?
  44. What's the purpose of products groups in a Shopping campaign?
  45. What are free product listings?
  46. In which three places can Standard Shopping ads appear? Choose three.
  47. You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?
  48. How do Performance Max campaigns work?
  49. Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.
  50. You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?

 

 

 

 

What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two.

Select 2 Correct Responses

  • Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
  • Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
  • Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
  • In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.

 

 

 

 

Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

By

Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

  • Any shopping queries
  • Broader queries
  • Local intent queries
  • Long-tail or specific queries

 

Explanation:

**Broader queries** is the correct answer. Showcase Shopping ads are designed to capture the attention of potential customers early in the purchase journey, particularly when they are in the exploratory phase, searching for ideas and inspiration rather than specific products. Therefore, these ads typically appear in response to broader queries that reflect general interest or intent, such as terms related to product categories or broad search terms indicating an interest in a particular topic or lifestyle. By appearing in response to broader queries, Showcase Shopping ads enable retailers to showcase their products and brand in front of a wider audience, increasing visibility and generating awareness among consumers who are still in the process of deciding what to buy and where to buy it. This strategic placement allows retailers to influence purchase decisions at an early stage, ultimately driving consideration and engagement as potential customers continue their journey towards making a purchase. Thus, selecting ‘Broader queries’ accurately reflects the typical context in which Showcase Shopping ads are designed to appear, aligning with their purpose of engaging users during the early stages of the purchase journey.

 

When shoppers use broad search terms (or upper funnel queries) on Google, like “guitars,” “home decor,” or “mirrors,” they aren’t yet sure what exactly they want to buy or where they want to buy it. It capture broader queries where shoppers aren’t yet sure what they want to buy or where they want to buy it

  • Learn more here: Skillshop Display Certification
  • Fourth chapter: Promote Your Brand with Showcase Shopping Ads
  • Sub-Chapter: Invite shoppers to discover your brand

 

Which of the following is something retailers shouldn’t do in a shifting retail landscape?

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Which of the following is something retailers shouldn’t do in a shifting retail landscape?

  • Accelerate by making data the foundation of everything they do
  • Connect with customers anywhere and everywhere they are in a brand-first way
  • Provide minimal information to simply things
  • Remove friction to drive action

 

Explanation:

In partnership with Google, you can Accelerate your business with insights, tools, and data, Connect with shoppers at each step of the journey in a brand first way and Drive action with frictionless, convenient experiences on-site, in-store, and across the web.

  • Learn more here: Skillshop Display Certification
  • First chapter: Grow Your Retail Business with Google
  • Sub-Chapter: Partner with Google to reach your retail business goals

 

What can Local Catalog Ads do? Select All Correct Responses

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What can Local Catalog Ads do? Select All Correct Responses

  • Reach mobile shoppers
  • Drive store visits
  • Promote store deals
  • All of the above

 

Explanation:

**All of the above** is the correct answer. Local Catalog Ads offer a versatile and comprehensive solution for retailers looking to enhance their marketing efforts. Firstly, they can reach mobile shoppers effectively, tapping into the growing trend of consumers using mobile devices for product research and purchases. With the ubiquity of smartphones, Local Catalog Ads ensure that retailers can connect with potential customers wherever they are, providing an opportunity to influence purchasing decisions in real-time. Additionally, these ads are designed to drive store visits by showcasing relevant products and enticing shoppers to visit physical locations. By highlighting store deals and promotions, Local Catalog Ads further incentivize consumers to make the trip to brick-and-mortar stores, capitalizing on their proximity and immediacy to drive conversions. In essence, Local Catalog Ads serve as a comprehensive marketing tool that combines the power of mobile outreach, store visitation, and promotional messaging, making them an indispensable asset for retailers seeking to maximize their offline sales potential and engage with local audiences effectively. Therefore, selecting ‘All of the above’ accurately reflects the diverse capabilities and benefits offered by Local Catalog Ads.

 

Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

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Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

  • True
  • False

 

Explanation:

Local Inventory Ads show your products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well).

  • Learn more here: Skillshop Display Certification
  • Third chapter: Drive Shoppers In-Store with Local Product Ads
  • Sub-Chapter: Bring shoppers into your stores with Local Inventory Ads

 

How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?

By

How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?

  • Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
  • Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.
  • Standard Shopping ads reach a wider audience across all of Google’s inventory by using AI technology, while Performance Max offers a more targeted reach.
  • Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.

 

Explanation:

The correct answer is: ‘Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.’ Standard Shopping campaigns focus on targeting specific audiences based on predefined parameters such as keywords, product groups, and bidding strategies, resulting in a more tailored approach to reaching potential customers. On the other hand, Performance Max campaigns leverage advanced AI algorithms to analyze vast amounts of data across Google’s ad networks, allowing advertisers to reach a broader audience without the need to manually set up separate campaigns for each channel. This wider reach is facilitated by the AI’s ability to identify and engage with potential customers across various platforms, including Google Search, YouTube, Display Network, and more, thereby maximizing exposure and driving performance across the entire inventory of Google’s advertising network. By providing access to a wider audience through automated optimization, Performance Max campaigns offer advertisers the opportunity to enhance their reach and achieve their marketing objectives more effectively compared to the more targeted approach of Standard Shopping campaigns.

 

Standard Shopping and Performance Max campaigns differ significantly in their approaches to reach customers. Standard Shopping campaigns provide a more targeted reach, primarily focusing on search results, Google Maps, YouTube, the Google Shopping tab, and the Google Display Network. In contrast, Performance Max campaigns use Google’s AI technology to reach a wider audience across all Google’s inventory, dynamically appearing in relevant contexts, whether that’s search, Maps, YouTube, Shopping, Display, or even beyond.

 

Which of these statements is true of Performance Max campaigns?

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Which of these statements is true of Performance Max campaigns?

  • Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer’s business goals. This drives simplicity, performance, and reach.
  • Performance Max campaigns provide you total control over the campaign setup, ad, and bidding.
  • Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
  • Performance Max campaigns offer the choice of adding manual input and advanced AI.

 

Explanation:

The correct answer is: ‘Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.’ Performance Max campaigns leverage artificial intelligence (AI) to automatically optimize campaign performance towards the specific business objectives of the retailer. By utilizing AI algorithms, these campaigns continuously analyze data across various Google ad networks, including Search, Display, YouTube, and more, to deliver optimal results. This approach not only enhances performance by adjusting bidding and targeting strategies but also simplifies campaign management by reducing the need for manual intervention. Moreover, AI-driven optimization helps maximize reach by efficiently targeting relevant audiences across different platforms, ensuring that the campaign achieves its intended goals effectively and efficiently. Therefore, Performance Max campaigns represent a powerful tool for retailers seeking to streamline their advertising efforts while achieving strong performance and broad audience reach across Google’s ad networks.

 

Performance Max campaigns offer you an advantage over Standard Shopping campaigns by facilitating a broader reach across Google’s platforms without the need for separate campaigns for each channel. Utilizing Google’s AI and machine learning, these campaigns focus on your specific performance objectives, whether they relate to online or offline sales, omnichannel sales, or new customer acquisition. Performance Max helps find new revenue opportunities, optimizing campaigns and providing valuable insights, all while helping you discover unexpected audiences.