vmartinez

What happens in the engage stage of the inbound methodology?

 

• (A) You attract visitors with useful content and eliminate barriers as they try to learn about your company.
• (B) You explain the momentum gained by implementing a series of replicable successes.
• (C) You make it easy to shop and buy from you by enabling buyers to engage with you on their preferred timeline and channels.
• (D) You help, support, and empower customers to reach their goals.

When would you use a contact create attribution report?

• (A) To understand which marketing and sales activities are generating revenue for your business.
• (B) To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
• (C) To analyze the conversion rates between lifecycles or deal stages.
• (D) To analyze the interactions that led to conversions on your website.

 

Explanation: The correct answer is To analyze the interactions that led to contact conversions on your website. A HubSpot contact create attribution report is specifically designed to analyze the interactions that result in contact conversions on your website. It provides insights into the various touchpoints and channels that contribute to the creation of new contacts within the HubSpot platform, helping businesses understand the effectiveness of their lead generation efforts. By identifying the sources, campaigns, and content that drive contact conversions, businesses can optimize their marketing strategies, allocate resources more effectively, and improve overall lead generation performance. This report is valuable for understanding the customer journey from initial interaction to conversion, allowing businesses to tailor their marketing efforts to attract and engage prospects effectively. Therefore, a HubSpot contact create attribution report is used to analyze the interactions that lead to contact conversions on your website, making it the correct choice for understanding the effectiveness of lead generation activities within HubSpot.

Fill in the blank: A service level agreement (SLA) is an agreement between __________.

 

• (A) your marketing and sales on the definitions of MQL and SQL
• (B) a service provider and its customer that guarantees a certain output.
• (C) your customer and business on how quality your product is.
• (D) your marketing and sales team where you agree on what metrics matter most to your business.

What is sales enablement?

 

• (A) The methodology that prioritizes the needs, challenges, goals, and interests of individual buyers.
• (B) The process of selling web-based software to clients.
• (C) The approach your business takes to provide sales with the resources they need to effectively sell.
• (D) The process of designing and conducting experiments to optimize and improve the results of a target area.

When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:

 

• (A) Your paid social ads campaigns.
• (B) Your tracking URLs.
• (C) Your email campaigns.
• (D) A search engine, like Google or Bing.

Fill in the blank: Exit rate shows the percentage of sessions _________.

 

• (A) that started on a particular page.
• (B) started and ended after 30 minutes of inactivity.
• (C) who land on a particular page on your website and then leave.
• (D) that ended on a particular page.