vmartinez

A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?

 

• Open Auction Deal or Programmatic Guaranteed Deal
• Programmatic Guaranteed Deal or Preferred Deal
• Open Auction Deal or Private Auction Deal
• Private Auction Deal or Preferred Deal

 

For the national car dealer looking to promote their end-of-year sale on specific national radio stations’ homepages while retaining
the flexibility to pause the deal at their discretion, the suitable types of Display & Video 360 deals are Private Auction deal or
Preferred deal. These deal types offer the desired control and targeting for the car dealer. A Private Auction deal allows the dealer
to negotiate directly with selected publishers, ensuring access to premium inventory on the specified radio stations’ homepages.
Simultaneously, a Preferred deal provides a level of flexibility, allowing the dealer to prioritize certain inventory without committing to
a fixed volume, and they can pause the deal as needed, aligning with their requirement for discretionary control over the advertising
agreement.

 

A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?

 

• Custom bidding
• Maximize conversions
• Maximize clicks
• Active view

 

The correct option is Custom bidding. In the context of the Google Display and Video 360 certification, when a department store
aims to enhance its campaign for high-value shoppers with the top transaction return on ad spend, the recommended bidding
strategy is Custom bidding. Custom bidding allows advertisers to set unique bid adjustments for different audience segments,
enabling them to prioritize and allocate higher bids to audiences that are more likely to generate valuable transactions. By
leveraging Custom bidding, the department store can tailor its bidding strategy to align with the specific goals of maximizing spend
from high-value shoppers and optimizing the return on ad spend for the campaign. This aligns with best practices for implementing
strategic bidding approaches in Display & Video 360

 

What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

 

• Viewable view-through conversions (VTCs) can only be enabled on a Last Interaction attribution model.
• Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
• Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
• Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.

 

The correct option is Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly. In the
context of the Google Display and Video 360 certification, this statement accurately summarizes the options for customizing
attribution models. Conversion modeling is a crucial feature that assists in attributing conversions, especially when some
conversions cannot be directly observed. This capability is essential for providing a more comprehensive understanding of the
impact of advertising efforts, taking into account various touchpoints and interactions that contribute to conversions. This aligns with
best practices for utilizing attribution models in Display & Video 360 to obtain a nuanced and accurate representation of the
effectiveness of digital advertising campaigns.

 

A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?

 

• Use optimize for clicks
• Use optimize for conversions
• Use optimize for creative rotation
• Use optimize for time spent on screen

 

The correct option is Use optimize for conversions. In the context of the Google Display and Video 360 certification, when a soft
drink company wants to promote the display ad leading to the most purchases more frequently among several new flavors, the
recommended creative optimization type is “optimize for conversions.” This strategy leverages machine learning algorithms to
prioritize and display the ad that is most likely to result in conversions, aligning with the company’s goal of promoting the flavor with
the highest purchase performance. By utilizing “optimize for conversions” in Display & Video 360, advertisers can enhance the
efficiency of their campaign, allocating more impressions to the ad that is driving the desired actions and maximizing the overall
success of their promotional efforts.

 

Your marketing client wants to know who’s responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell them?

• The advertiser is responsible.
• The publisher and advertiser are responsible.
• The Display & Video 360 representative is responsible.
• The publisher is responsible.

 

Explanation:

In the context of Display & Video 360 deal negotiations for exchanges integrated with deal sync, the responsibility for initiating the negotiation process lies with the advertisers. Advertisers are tasked with taking the lead in launching negotiations with publishers or other parties through the integrated deal sync functionality. This approach ensures that advertisers have control and flexibility in the negotiation process, allowing them to align the deals with their specific campaign goals and objectives. By being responsible for initiating these negotiations, advertisers can actively participate in securing favorable terms and conditions for the deals within Display & Video 360.

 

You’re a marketer who recently launched a new campaign, and you’re curious about how many mobile views your ad has received to date. What Display & Video 360 module will provide the information you need?

Inventory module
Creative module
Report module
Audience module

 

Explanation: As a marketer seeking information on the number of mobile views for your recently launched campaign, you should utilize the “Report” module within Display & Video 360. The Report module allows you to generate detailed reports on various aspects of your campaign performance, including metrics related to views, impressions, and other key performance indicators. By navigating to the Report module, you can customize the report parameters to specifically capture data related to mobile views, providing you with valuable insights into the success and reach of your mobile advertising efforts. This module serves as a comprehensive tool for marketers to analyze and measure the effectiveness of their campaigns across different platforms and devices.

 

You’re a marketer who recently launched a new campaign and are curious about how many mobile views your ad has received to date. Which Display & Video 360 module will provide the information you need?

• Campaigns
• Insights
• Creatives
• Inventory