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The Edelman Trust Barometer’s special report In Brands we Trust statesd that nearly two out of every three consumers say that they trust influencer messages from a brand more than a company’s advertising about their own brand. Which of the following are key factors that contribute to the success of influencer campaigns? Select the correct answers.

 

• Volume of big brand partnerships
• Personal level of persuasiveness
• Overall communication frequency
• Size of social network

 

Your content strategy should center on your audience seeing the right content at the right time – with the ultimate goal of achieving your social media objectives. What type of content should be served to your audience in the bottom of funnel (BOFU) stage of the content funnel? Select the correct answer.

 

• Polls and other engaging questions
• Contests to grab attention
• Testimonials and emotive stories with strong CTAs
• Broad interests relevant to your audience persona

 

Social media channel algorithms evolve rapidly, but there are tried and true tactics that you can incorporate into your strategy to help your brand gain visibility. Which of the following will boost your content in the algorithm? Select the correct answers.

 

• Leverage paid media
• Like posts related to your own content
• Post during your audience’s peak activity times
• Post consistently at 6am each day

 

Your content strategy should center on your audience seeing the right content at the right time – with the ultimate goal of achieving your social media objectives. Top of funnel (TOFU), middle of funnel (MOFU), bottom of funnel (BOFU) represent different content types that should be used to engage your audience based on where they are in the content funnel. What customer behaviours are defined by MOFU? Select the correct answer.

 

• Brand discovery
• Decision making and articulation
• Problem solving
• Evaluation and consideration

 

Why is it important to integrate storytelling into your social media content? Select the correct answer.

 

• To control the brand narrative and experience
• To respond to your negative reviews in a favourable light
• To elicit an emotional response that inspires action
• To tell your side of the story in a PR crisis

 

User-generated content (UGC) has become an important part of a social media strategist’s content creation strategy. Which of the following are examples of UGC? Select the correct answer.

 

• Branded content that drives conversions and sales
• Comments, reviews, social media takeovers
• Reposted informative content from accounts in your industry
• Paid, owned, earned and converged media