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You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?

 

• Check that your deal complies with publishers.
• Check for potential reach issues.
• Check for incoming bid requests.
• Check the line item for potential targeting issues.

 

When encountering issues with a Programmatic Guaranteed deal, the first step to take within the Deal Troubleshooter in Display &
Video 360 is to check for incoming bid requests. This involves verifying whether bid requests are being received, as the absence of
impressions and spend might be linked to bid request complications. By identifying and addressing any issues with bid requests,
advertisers can ensure that their Programmatic Guaranteed deals are functioning as intended, allowing for successful campaign
execution and accurate reporting within the platform.

 

To promote an upcoming product launch, a marketer creates multiple native video ads. What Display & Video 360 line item should be used?

 

• YouTube & partners
• Mobile app install
• Display
• Video

 

When promoting an upcoming product launch with multiple native video ads, the suitable Display & Video 360 line item type to use
is “Display.” Display line items are designed to deliver various ad formats, including native video, across a range of placements.
This choice enables the marketer to effectively showcase the native video ads within the Display & Video 360 platform. By utilizing
the Display line item, the marketer can tailor their campaign to reach the desired audience and achieve optimal visibility for the
upcoming product launch. This approach aligns with the specific requirements of native video ad promotion within the Display &
Video 360 ecosystem.

 

You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?

 

• Insights module
• Inventory module
• Creatives module
• Campaign module

 

When launching a campaign for a new parka collection and seeking available ad space on winter sports publishers’ websites, the
appropriate module in Display & Video 360 to use is the Inventory module. The Inventory module provides insights into the
available ad space across various publishers, helping advertisers identify suitable placements for their campaign. By utilizing this
module, you can efficiently browse through winter sports publishers and assess the available inventory, making informed decisions
about where to display your ads to reach the desired audience interested in winter sports and parka collections. The Inventory
module is a valuable tool for advertisers to explore and discover suitable placements based on their campaign goals and target
audience preferences.

 

You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?

 

• You want to guarantee a fixed number of impressions.
• You want to apply frequency management to your deal.
• You’re working across multiple publishers within a deal.
• You’re paying in different currencies for a global ad campaign.

 

Bidding 20% higher than the floor price in a non-guaranteed deal within Display & Video 360 is advisable when you’re paying in
different currencies for a global ad campaign. Adjusting the bid higher than the floor price helps mitigate potential fluctuations in
currency exchange rates. This strategy ensures that the bid remains competitive and aligns with the value advertisers are willing to
pay in their local currency equivalents. By implementing this approach, advertisers can enhance the effectiveness of their
non-guaranteed deals across various regions and currencies, maintaining a competitive position in auctions and optimizing the
campaign’s performance in the context of a global ad campaign with diverse currency considerations.

 

Display & Video 360’s Intelligence Panel would be useful for which use case?

 

• Forecasting impression levels for a new campaign next month.
• Choosing the most relevant inventory for your campaign while negotiating a deal.
• Uploading a single creative to multiple line items in a campaign.
• Seeing which insertion order is under-pacing in a campaign.

 

The correct option for which use case Display & Video 360’s Intelligence Panel would be useful in the context of Google Display and Video 360 certification is Seeing which insertion order is under-pacing in a campaign. The Intelligence Panel in Display & Video 360 provides valuable insights and analytics, allowing advertisers to monitor and optimize their campaigns effectively. In the specified use case, it aids in identifying the pacing of insertion orders within a campaign. By utilizing the Intelligence Panel, advertisers can assess the performance of individual insertion orders, ensuring that they are on track and not falling behind in delivering the intended impressions. This feature is crucial for campaign management, enabling advertisers to make data-driven decisions and optimize pacing to achieve their advertising goals efficiently.

 

You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but get an error. What setting is likely causing that error?

 

• An SDF for modifying inventory sources.
• An SDF with rows for both editing and removing line items.
• A single SDF with both line item and insertion order rows.
• An SDF with 100 line items in a single file.

 

A single SDF with both line item and insertion order rows is likely causing the error when attempting to upload details of a large
campaign using structured data files (SDFs) in Display & Video 360. SDFs are specific about their structure and content, and
combining both line item and insertion order rows in a single file may lead to errors during the upload process. To rectify this issue,
the user should separate the line item and insertion order rows into distinct SDF files. This ensures a more organized and accurate
data upload, aligning with the requirements of the structured data files in Display & Video 360.