vmartinez

An organization’s employees are some of the greatest influencers and advocates a brand can have. Which of the following represent the benefits of a robust employee advocacy program? Select the correct answers.

 

• Increases brand awareness and positive perception
• Increases the volume of consumer reviews and feedback
• Improves brand reputation and issues management
• Improves staff recruitment, retention, and engagement

 

When working with influencers, social media strategists need to understand the industry standard guidelines that apply. Which of the following influencer actions are considered brand endorsements? Select the correct answers.

 

• Pins
• Likes
• Tags
• Posts

 

 

Many marketers are not aware of Federal Trade Commission (FTC) disclosure guidelines, and some actively choose to disregard them. Why are influencer marketing regulations needed on social media? Select the correct answers.

 

• To prevent unfair and deceptive business practices
• To enable transparent, informed consumer choices
• To prevent brands from capitalizing on influencer marketing
• To ensure influencers are informed of consumer habits

 

When it comes to influencer campaigns, The Federal Trade Commission (FTC) is concerned about influencers misleading their followers, on purpose or accidentally. How does the FTC protect consumers from some types of influencer marketing? Select the correct answer.

 

• Consumers must request disclosure statements from influencers
• Consumers must learn their rights by visiting the FTC website
• Influencers must register with the FTC and agree to their guidelines
• Influencers must publicly disclose relationships they have with brands

 

There are 4 types of influencers that can be leveraged to support your campaign: Mega, Macro, Micro and Nano. Which statement best describes a Macro influencer? Select the correct answer.

 

• 1K – 10K followers, real people with a strong online presence
• 10K – 999K followers, personalities with a passion for a niche topic
• 1K-10K followers, advocates who are already engaged with your brand
• 1M+ followers, often celebrities, athletes, social media stars or actors

 

There are 4 types of influencers that can be leveraged to support your campaign: Mega, Macro, Micro and Nano. Leveraging the appropriate one to support your objectives is critical. Which type of influencer has the highest engagement rates and is the most trusted by their followers? Select the correct answer.

 

• Mega
• Micro
• Nano
• Macro