vmartinez

Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?

• Any Floodlight tag
• Global site tag
• Sales tag
• Counter tag

 

Explanation:

The correct option is Counter tag. In the context of the Google Display and Video 360 certification, when a client aims to track the
number of website visits resulting from ad clicks, the recommended tag to use is the Counter tag. The Counter tag is specifically
designed for counting and reporting conversions, making it suitable for tracking the effectiveness of online advertising efforts. By
implementing the Counter tag in Display & Video 360, advertisers can measure the success of their campaigns in driving user visits
to the client’s website, providing valuable insights into the impact of their display and video ads on online traffic. This aligns with
best practices for utilizing Floodlight tags to track and analyze conversions within the platform.

 

The counter tag is designed to track site visit conversions, suitable for objectives focused on increasing site visits or enhancing brand awareness. It offers three counting options: standard, which counts every interaction as a conversion; unique, which counts only the first interaction per user per day; and per session, counting one conversion per user session. This flexibility allows for tailored conversion tracking based on specific campaign goals, effectively measuring the impact of ad interactions on site traffic.

Read more here: https://support.google.com/displayvideo/answer/2697097

 

Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?

 

• You can’t modify insertion order targeting at the line item level.
• You can’t modify targeting for mobile in-app inventory.
• You can’t modify targeting once the campaign has line items assigned.
• You can’t modify existing line item targeting at the insertion order level.

 

You can’t modify existing line item targeting at the insertion order level. If your colleague mistakenly targeted mobile in-app at
the line item level and attempted to remove it at the insertion order level, the changes may not take effect. In Display & Video 360,
targeting modifications made at the insertion order level apply to new line items created within that insertion order but may not
retroactively alter the targeting of existing line items. To correct the error, your colleague should directly adjust the targeting settings
within the specific line item where the mistake occurred, ensuring that the correct targeting options are selected to align with the
campaign’s objectives.

 

You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?

• $5.00
• $10.00
• $9.99
• $10.01

 

Explanation:

In a fixed first-price auction within Display & Video 360, the highest bidder pays the exact amount they bid. Therefore, if you are the highest bidder at $10, you will pay $10.00 for the impressions. Unlike second-price auctions, where the winning bidder pays the second-highest bid amount, in a fixed first-price auction, the winning bid directly determines the payment amount. This transparency simplifies the bidding process, as the winning bidder pays the precise amount they were willing to bid for the inventory, fostering a straightforward and predictable auction mechanism.

 

Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?

 

• Use the deal troubleshooter.
• Review the campaign-level targeting.
• Contact the publisher.
• See if the line item has multiple targeting assigned.

 

The correct option is Use the Deal Troubleshooter. In the context of the Google Display and Video 360 certification, when facing an
under-delivery issue with a Programmatic Guaranteed deal, the recommended first step is to utilize the Deal Troubleshooter. This
tool helps identify and address common problems that may lead to under-delivery, allowing for a systematic approach to resolving
the issue. By using the Deal Troubleshooter, you can efficiently analyze and troubleshoot the Programmatic Guaranteed deal,
ensuring a more targeted and effective resolution to the under-delivery problem. This aligns with best practices in troubleshooting
Programmatic Guaranteed deals within Display & Video 360.

 

Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?

• Brand Lift measurement isn’t supported by Display & Video 360.
• Programmatic Guaranteed deals can’t measure Brand Lift.
• The report won’t appear for several days in Display and Video 360.
• Audio ads can’t measure Brand Lift.

 

Explanation:

The correct option is Programmatic Guaranteed deals can’t measure Brand Lift. In the context of the Google Display and Video 360
certification, the lack of significant results in the Brand Lift Study for the newly developed audio ads in a Programmatic Guaranteed
deal could be attributed to the fact that Programmatic Guaranteed deals, as of the certification context, do not support Brand Lift
measurement. Brand Lift Studies are typically associated with measuring the impact of ad campaigns on user perceptions and
brand awareness. Since Programmatic Guaranteed deals focus more on securing guaranteed impressions with specific targeting
and delivery parameters, they may not provide the necessary features for measuring Brand Lift. This explanation aligns with the
limitations of certain deal types in Display & Video 360 regarding specific measurement capabilities.

 

Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?

Marketplace has premium inventory for both mobile web and mobile in-app inventory.
App-ads.txt protects publishers and advertisers from fabricated mobile in-app and mobile web inventory.
Creative dimensions work for mobile web and mobile in-app inventory together.
App collections are available for both mobile web and mobile in-app inventory.

 

Explanation:

In the context of mobile in-app and mobile web inventory within Display & Video 360, the correct statement is that Marketplace provides premium inventory for both. Advertisers can leverage Marketplace to find high-quality ad space in both mobile web and mobile in-app environments. This feature allows advertisers to access a diverse range of premium placements, enhancing their ability to reach their target audience effectively across different mobile platforms. Utilizing Marketplace in Display & Video 360 ensures advertisers have access to valuable inventory to optimize their mobile advertising strategies.

 

Which statement about mobile in-app and mobile web inventory is correct?

• There are no creative dimensions that work for both mobile web and mobile in-app inventory.
• app-ads.txt is used to protect publishers and advertisers from both misrepresented mobile in-app and mobile web inventory.
• You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
• App collections are available for both mobile web and mobile in-app inventory.

 

Explanation:

The statement accurately highlights that utilizing Marketplace in Display & Video 360 can assist in identifying premium inventory for
both mobile web and mobile in-app environments. Marketplace is a feature that provides a platform for advertisers and publishers to
connect, making it easier for advertisers to discover and access high-quality inventory across various formats and platforms. This
includes both mobile web and mobile in-app inventory, allowing advertisers to find valuable opportunities to showcase their ads in
relevant and premium environments, enhancing the effectiveness of their campaigns.

 

Marketplace within Display & Video 360 streamlines the discovery and procurement process for premium digital advertising spaces, including mobile-specific inventory. It empowers advertisers with tools to search, sort, and filter through a wealth of publisher offerings, aligning ad placements with campaign goals. Additionally, Marketplace provides a negotiation platform for both guaranteed and flexible deal types, accommodating a range of strategic approaches to mobile web and in-app advertising campaigns.

Read more here: https://support.google.com/displayvideo/answer/6224754