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A client is launching a new line of snowboards. They want to share the ad with consumers who’ve previously interacted with their ad campaigns. Which Display & Video 360 audience type should be used?

 

• Google audiences
• Similar audiences
• Frequency-cap audiences
• Campaign-activity audiences

 

What would you use the Intelligence Panel for in Display & Video 360?

 

• You’re running a campaign and want to upload a single creative to multiple line items.
• You’re looking to forecast impression levels for a new campaign coming next month.
• You’re running a campaign and want to see which insertion order is under-pacing.
• You’re negotiating a deal and want to choose the most relevant inventory for your campaign.

 

Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?

 

• Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.
• You can’t enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.
• You can only enable viewable view-through conversions (VTCs) on a Last Interaction attribution model.
• You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.

 

You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly. In
Display & Video 360, the option to customize attribution models involves utilizing conversion modeling to address situations where
direct observation and attribution of conversions are not possible. Conversion modeling allows advertisers to account for
conversions that may not have a clear and direct path, helping to provide a more comprehensive understanding of the customer
journey. This flexibility is crucial for accurately attributing conversions, especially when some interactions may not be directly
observable. It’s important to note that conversion modeling is a valuable tool for refining attribution models, ensuring a more
nuanced and accurate representation of the impact of various touchpoints in the customer conversion journey

 

Your colleague is running a YouTube connected TV campaign and wants to reach several specific audiences. Which audience types can they use for this campaign?

 

• Third-party audiences, affinity audiences, and in-market audiences
• Third-party audiences, first-party audiences, and in-market audiences
• First-party audiences, affinity audiences, and third-party audiences
• First-party audiences, affinity audiences, and in-market audiences

 

For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?

• When you’re paying in different currencies for a global ad campaign.
• When you want to apply frequency management to your deal.
• When you’re working across multiple publishers within a deal.
• When you want to guarantee a fixed number of impressions.

 

Explanation:

Bidding 20% higher than the floor price in non-guaranteed deals within Display & Video 360 is recommended when dealing with
different currencies in a global ad campaign. Currency fluctuations can impact the cost of impressions, and by bidding higher,
advertisers can account for potential variations in exchange rates. This approach helps ensure that the campaign maintains
competitiveness and secures the desired impressions across various regions, even when using different currencies. Adjusting the
bid in this way assists advertisers in navigating the complexities of global campaigns and mitigating currency-related challenges in
the programmatic advertising landscape.

 

A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?

• Within their campaign settings
• Within their line item settings
• Within their insertion order settings
• Within their specific audience settings

or

• Within the specific audience settings
• Within their insertion order settings
• Within their line item settings
• Within their campaign settings

 

Explanation:

To manage the frequency of the ad specifically for the audience of party planners, the flower shop should set up frequency
management within their specific audience settings in Display & Video 360. This ensures that members of the targeted audience,
party planners in this case, do not see the ad more than the desired frequency of twice a month. By configuring frequency settings
at the audience level, advertisers can tailor the ad exposure to match the preferences and engagement goals for each specific
audience segment, providing a more customized and effective advertising experience.