True or false? One-way sync updates changes in one app and directly reflects them in another.
- True
- False
Fill in the blank: A(n) ___ is a database that enables businesses to manage relationships with contacts and customers by centralizing information.
Fill in the blank: A(n) ___ is a database that enables businesses to manage relationships with contacts and customers by centralizing information.
- Central source of truth
- CRM
- Integration
- Connector
Memes and gifs aren’t for every organization, but brands that want to show a more playful side of their business can benefit. Which of the following represent the benefits of leveraging memes on social media? Select the correct answers.
Memes and gifs aren’t for every organization, but brands that want to show a more playful side of their business can benefit. Which of the following represent the benefits of leveraging memes on social media? Select the correct answers.
- Low-cost way to create engaging, on-trend content
- Incorporate humour as a workaround to strict brand guidelines
- Express your take on controversial current affairs
- Cultivate audience belonging through relatability
The best way to evaluate whether or not to join a new social network is to assess it against your organization’s social strategy. Which of the following are key strategic considerations for joining a new network? Select the correct answers.
The best way to evaluate whether or not to join a new social network is to assess it against your organization’s social strategy. Which of the following are key strategic considerations for joining a new network? Select the correct answers.
- You have the time and resources to develop the channel
- You’re prepared to leverage the network’s unique attributes to add value
- Your audience is already on the platform
- Senior leadership is intent on having a presence on the network
Social media strategists have two distinct tasks at the end of a social media campaign: analyzing successes and challenges and reporting those results to stakeholders and leadership. Which of the following should be included in your report to prove the strategic value of social media across the organization? Select the correct answer.
Social media strategists have two distinct tasks at the end of a social media campaign: analyzing successes and challenges and reporting those results to stakeholders and leadership. Which of the following should be included in your report to prove the strategic value of social media across the organization? Select the correct answer.
- The goals of the campaign mapped to wider business goals
- Summary of the results including contextual insights
- Rationale for your strategy going forward tied to business objectives
- Recommendations for next steps for increased success
Social media is probably the most efficient way to generate top-of-funnel marketing leads. What is one common example of this? Select the correct answer.
Social media is probably the most efficient way to generate top-of-funnel marketing leads. What is one common example of this? Select the correct answer.
- Liaising with the sales team on new website content to help prospects choose your brand
- Connecting the dots between key lead tracking mechanisms like platforms, marketing automation, and CRM
- Leveraging sales analytics to rebrand based on the preferences of your target audience
- Using targeted social ads with tailored messages at a particular time in the audience buyer journey