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Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?

 

• Brand Lift can’t be measured for audio ads.
• Display & Video 360 can’t support
• Brand Lift measurement.
• It takes several days for the report to show up in Display & Video 360.
• Brand Lift can’t be measured for Programmatic Guaranteed deals.

 

If your colleague is unable to find significant results for the Brand Lift Study (BLS) in Display & Video 360 concerning his client’s
new audio ad Programmatic Guaranteed deal, the likely reason is that Brand Lift cannot be measured for Programmatic
Guaranteed deals. Brand Lift studies are typically designed for campaigns where impression-level data is available for analysis, and
Programmatic Guaranteed deals, which involve reserved inventory and fixed pricing, do not provide the granularity needed for
Brand Lift measurement. In Display & Video 360, Brand Lift Studies are better suited for campaigns where impressions are
auctioned, like those in the open auction or private auction setups. Therefore, the absence of significant results in this context is
expected due to the nature of the deal structure.

 

A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?

They should run a keyword report.
They should run an offline report.
They should run an instant report.
They should run a basic report.

 

A marketer is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Which report should they run?

• Offline report
• Instant report
• Keyword report
• Basic report

 

Explanation:

When a marketing executive needs immediate access to campaign performance data without waiting for a report to be generated and downloaded, the appropriate action within Display & Video 360 is to run an “instant report.” Instant reports provide real-time insights into key metrics and allow users to quickly access the most up-to-date information about their campaigns. This feature enables marketers to make timely decisions and adjustments based on the latest performance data, contributing to a more agile and responsive advertising strategy. By running an instant report, the marketing executive can efficiently analyze the campaign’s effectiveness and take prompt actions to optimize its performance.

 

Several native video ads will be used to advertise a new summer fragrance. What line item type in Display & Video 360 should be created for this campaign?

 

• YouTube & partners
• Display
• Video
• Mobile app install

 

For a campaign promoting a new summer fragrance with several native video ads, the appropriate line item type in Display & Video
360 is “Display.” Display line items are versatile and can accommodate various creative formats, including native video ads. This
line item type is suitable for campaigns that involve visual elements and want to leverage display advertising across different
platforms. Choosing the “Display” line item type ensures that the campaign is set up to effectively showcase native video ads,
providing the desired visibility and engagement for the new summer fragrance promotion.

 

You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

Viewability targeting

Optimized targeting
Demographic targeting
Device targeting

 

Explanation: To ensure reaching the correct audience for a new sneaker collection without restricting performance, implementing “Optimized targeting” within Display & Video 360 is the recommended strategy. Optimized targeting utilizes Google’s artificial intelligence to expand beyond manually selected audiences. This approach enables advertisers to leverage machine learning algorithms, allowing the system to identify and target audiences based on various signals and behaviors. By using Optimized targeting, advertisers can enhance their campaign’s efficiency and effectiveness, reaching a broader audience that aligns with the campaign goals and maximizing the impact of their sports apparel advertising campaign.

 

You work for a sport apparel company that’s launching a new sneaker collection. You want to advertise it specifically to people who interacted with your previous campaign. What audience type should you use in Display & Video 360?

• Campaign-activity audiences
• Similar audiences
• Google audiences
• Frequency-cap audiences

 

Which audience types can you use for a YouTube connected TV campaign if you want to reach specific audiences?

 

• You can use first-party audiences, affinity audiences, and in-market audiences.
• You can use first-party audiences, affinity audiences, and third-party audiences.
• You can use third-party audiences, affinity audiences, and in-market audiences.
• You can use third-party audiences, first-party audiences, and in-market audiences.

 

Your colleague is launching a Programmatic Guaranteed deal that should include YouTube video ads and campaign activity audience list, but is having trouble adding the campaign activity audience to the campaign. What could be causing this issue?

 

• Campaign activity audiences can’t be used with Programmatic Guaranteed deals.
• Campaign activity audiences can’t be applied to video ads.
• Campaign activity audiences can’t be applied across third party exchange inventory.
• Campaign activity audiences can’t be applied to YouTube campaigns.