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For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?

120 x 600 300 x 250 320 x 50 320 x 480 728 x 90
320 x 50 320 x 480 336 x 280 728 x 90 768 x 1024
300 x 250 320 x 50 320 x 480 728 x 90 768 x 1024
160 x 600 320 x 50 320 x 480 336 x 280 728 x 90

or

• 120 × 600, 300 × 250, 320 × 50, 320 × 480, 728 × 90
• 320 × 50, 320 × 480, 336 × 280, 728 × 90, 768 × 1024
• 160 x 600, 320 × 50, 320 × 480, 336 × 280, 728 × 90
• 300 × 250, 320 × 50 ,320 × 480, 728 × 90, 768 × 1024

 

Explanation:

These are frequently available creative dimensions for mobile in-app inventory in Display & Video 360. When setting up campaigns targeting mobile in-app environments, advertisers often encounter these standard creative dimensions to ensure compatibility and optimal display across various mobile devices and applications. Choosing these dimensions allows advertisers to create versatile and responsive creatives that can effectively engage users within mobile apps, providing a seamless and visually appealing experience across different screen sizes and orientations. This variety of sizes accommodates the diverse layouts and formats present in mobile in-app inventory, helping advertisers reach their target audiences with compelling and appropriately sized ads.

 

You recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?

 

• Time decay
• Last interaction
• Position-based
• First interaction

 

You work for a pet company and want to optimize their campaign for customers that spend the most money and have the best transaction return on ad spend. Which bidding strategy should you use?

 

• Custom bidding
• Maximize conversions
• Maximize clicks
• Active view

 

A marketer created an ad for a beachfront property with an infinity pool. The ad needs to be shown to people searching for this type of property for their next vacation getaway. Which type of audience should the marketer select?

 

• Custom affinity
• Activity-based
• Target
• Custom intent

 

A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

 

• Optimize for conversions
• Optimize for completions
• Optimize for time spent on screen
• Optimize for clicks

 

Optimize for completions is the ideal video creative optimization strategy in Display & Video 360 when the goal is to identify and
prioritize the ad that viewers watch to the end most frequently. By selecting this optimization option, the platform will use algorithms
to favor the video creative that has a higher likelihood of being watched in its entirety. This strategy helps ensure that the ad with
the highest completion rate is shown more frequently, maximizing the impact and engagement of the promotional content for the
new novel.

 

A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?

Preferred deal or Private Auction deal
Preferred deal or Programmatic Guaranteed deal
Programmatic Guaranteed deal or Open Auction deal
Private Auction deal or Open Auction deal

 

A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. Which deal types will meet their requirements?

• Open Auction Deal or Programmatic Guaranteed Deal
• Open Auction Deal or Private Auction Deal
• Private Auction Deal or Preferred Deal
• Programmatic Guaranteed Deal or Preferred Deal

 

Explanation:

To meet the resort’s requirements of advertising on the homepage of multiple online travel agencies with the flexibility to back out based on weather conditions, the suitable Display & Video 360 deal types would be a “Preferred deal” or a “Private Auction deal.” In a Preferred deal, the resort can negotiate premium placements directly with the selected online travel agencies, ensuring prime visibility on their homepages. Additionally, a Private Auction deal provides the flexibility needed, allowing the resort to participate in an auction with selected agencies but with the privacy and control to adjust or withdraw based on external factors like weather conditions. These deal types offer a balance between premium exposure and the ability to adapt to changing circumstances, aligning with the resort’s advertising goals.