vmartinez

What 3 steps can help you capitalize on customers and advocates who are already creating and sharing content relevant to your brand on social media in an appropriate way? Select the correct answers.

 

• Pick your platforms strategically – Instagram, Twitter, Facebook
• Meet with leadership – determine spend for paid content
• Choose a UGC strategy – leverage hashtags, videos and reviews
• Establish a brand tribe – identify and engage with them

 

A content cluster strategy uses topic modeling and internal linking to improve the user experience of your content and boost your search performance. What two search guidelines are used by Google and recommended as best practice? Select the correct answers.

 

• EAT (Expertise, Authoritativeness, Trustworthiness)
• YMYL (Your Money or Your Life)
• SNAP (Speedy, Numerical, Automatic, Practical)
• GSK (Great Search Knowledge)

 

What actions can help you uncover data to develop a content creation strategy that ladders up to your objectives?  Select the correct answers.

 

• Develop an algorithm to optimize content flow
• Create a strategy based on an ideal customer archetype
• Leverage social listening tools to determine hashtags, likes, etc.
• Use google to develop a searchable list of keywords

 

Which of the following represent key behaviors identified by Google’s ranking system that can help you develop robust, personalized messages that lead to user-centric strategies? Select the correct answers.

 

• Know
• Buy
• Do
• Go

 

Audience persona data can help you make informed, strategic decisions and target specific demographics. Which of the following are examples of audience persona data that could help you target Gen Z vs. Gen X? Select the correct answers.

 

• Wants and needs
• Demographic and psychographic information
• Brands and media consumed
• Goals and frustrations

 

Which of the following are examples of how to implement converged media tactics in your social media strategy? Select the correct answers.

 

• Paying for a banner advertisement on YouTube
• Sharing a positive facebook review as an instagram story
• Creating brand content tied to local holidays
• Paying to promote user-generated content