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Which statement best characterizes social selling’s relationship with traditional selling activities?

 

• it replaces traditional selling activities
• it usurps traditional selling activities
• it encompasses traditional selling activities and leverages them as a tool
• it complements traditional selling activities
• it is a completely separate sphere of activity

 

When it comes to social selling, a well-formulated personal objective should answer the question “What am I trying to accomplish with social media”. Which of the following best describes how articulating a personal objective could be useful to you, on a day-to-day basis?

 

• Repeating it several times every morning, like a mantra, will put you in a closing state of mind.
• Sharing it regularly with your audience will build trust and demonstrate transparency.
• It will make you feel visible, centered, valuable, and connected.
• It can be used in Bio and About sections of your profile.
• It will keep you focused you on prioritizing social media activities that best support your goals.

 

The Instagram Stories feature is a great engagement tool for social selling. What are two situations where it makes more sense to publish content with Instagram Stories rather than a traditional Instagram post? (pick two)

 

• Your objective is to maximize likes and new followers.
• You have an important post that you want visible for the coming week.
• The content you want to share is casual and/or spontaneous.
• You want to create a visual record of your posting history.
• You want your audience to respond to you directly, via direct message. .
• Your goal is to maximize engagement in the comments section.

 

As with all your social profiles, ensure all sections of your Twitter profile are filled out completely. Use ______________ as the username and add a company-specific identifier if needed.

 

•   your nickname
•   a striking, memorable word or phrase
•   your real name
•   your industry’s name
•   your employee ID number

 

With Instagram you can choose between using a personal or business account. What are two reasons you might switch your personal Instagram account into an Instagram Business account? (pick two)

 

• So you can add more details in your contact information.
• To do hashtag searches
• To be able to Comment on your Followers’ posts
• To gain the ability to make your account Private
• To search topics relevant to your industry by keyword
• To get access to analytics data about your reach, impressions, and demographics.

 

When it comes to social selling, the most important use of CRM data is for:

 

• uploads into google analytics.
• purchasing facebook advertisements.
• locating key customers and prospects on social channels.
• generating lists of lookalike audiences within LinkedIn Advertisements.