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Which of the following is an example of a social selling activity?

 

• A recruiter purchases a LinkedIn sidebar Ad targeting alumni from the local university.
• A real estate agent does keyword research in Google Analytics to determine search terms that need to be targeted by her organization’s blog posts.
• A SaaS software Sales Professional creates a social media strategy, outlining roles and responsibilities and advertising budget.
• A financial advisor spots a job change on LinkedIn and reaches out to assist with a pension transfer.
• A mortgage broker creates an A/B test to determine which email copy gives the biggest boost to brand awareness for his organization.

 

Which of the following is a reason why you’d want to use Instagram’s Highlights feature?

 

• Pin your favourite images to the top of your profile.
• To keep your favourite Instagram stories visible on your profile.
• Cross-post your images to your Facebook account.
• Quickly review your top performing posts of the week.
• Give a top-performing post a paid boost, to reach a wider audience.

 

When building and projecting your personal brand as a sales professional, expressing personal interests and passions through your social media channels _________________:

 

• looks unprofessional and so is generally not advisable, unless otherwise stated by your organization.
• will distract your audience and take their attention off the business goals you’re moving forward.
• makes you appear well-rounded and helps build more authentic business relationships.
• is appropriate on some platforms, but not on others.

 

If you have several potential LinkedIn profile photos to choose from, reach out to trusted colleagues and mentors to get their opinion; however, you should ultimately choose a photo that:

 

• doesn’t make you look too young, as that will be interpreted as inexperienced.
• represents how you would ideally like clients to perceive you.
• depicts you with your most “trustworthy” smile.
• reflects a professional period when you were most on top of your game.
• represents how you usually look when interacting with customers.

 

___________________ refers to the ongoing monitoring of social media channels for relevant mentions, including product and competitor conversations, mentions of key industry terminology, etc.

 

• Social engagement
• Network intelligence
• Social prospecting
• Social listening
• Lead combing

 

When you’re thinking about how to approach, and schedule, your ongoing social selling efforts, it’s helpful to break it into three distinct activities: (pick three)

 

• Researching Leads
• Comments with Flattery
• Sharing Content
• Direct Messaging a prospect every day
• Paid ads targeted as customers
• Engaging Prospects