vmartinez

Twitter’s ‘Advanced Search’ functionality is useful if you need to search for target prospects’ accounts using any of the following parameters:

 

• hashtags, job type, words, dates, employer
• employer, hashtags, income level, people, places
• 1st or 2nd degree connections, job type, location, hashtags
• words, people, places, and dates

 

Let’s say you want to do some social selling research using the Instagram app. What are the THREE parameters you can search by in Instagram? (pick three)

 

• hashtag
• job title
• user
• 2nd degree connections
• most popular
• interests
• location

 

If you are engaging in social selling activities in the financial services industry in Canada or the U.S., you may not:

 

•   solicit or accept Recommendations on your personal LinkedIn profile.
•   Retweet or Share content posted by competitors.
•   engage in any private conversations via Direct Messaging functionality.
•   include photos or any other self-identifying visuals.
•   engage with comments left by clients or prospects on your posted content.

 

Poorly maintained social media profiles reflect badly on your reputation as an active, engaged Sales Professional. You should therefore:

 

• strategically delete undeveloped or neglected accounts (or include a redirect to a more active account).

• focus on Twitter and Facebook, as these networks always produce the highest ROI for Sales Professionals.
• pick the one social account you enjoy being on the most, and delete all the others.
• find the time to fully update all your profiles and make them appear active, even if it means cutting into time spent prospecting and other selling-related activities.

 

When initiating contact with a prospect via direct message on a social network, ensure your message: Choose only ONE best answer

 

•   is informal and not too specific.
•   clearly specifies the range services you’re able to offer.
•   contains a presumptive close.
•   is relevant and personalized to their pain points.
•   always concludes with a firm ask for the business.

 

Different features are available for different Facebook Business Page types. For Sales Professionals, the ___________________ option provides the largest range of functionality including a Map, Check-Ins, and Ratings & Reviews.

 

• Business Person
• Brand or Product
• Premium Individual
• Business or Brand
• Community or Public Figure