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To stay on top of relevant conversations in your industry, especially those taking place among groups of people you might not be aware of, it’s helpful to regularly do research on Twitter for ____________ that are in use.

 

• URL parameters
• geo-codes
• emojis
• hashtags
• metatags

 

Depending on your market segment, you might also find your prospects are active on Instagram or Snapchat. If that’s the case:

 

• you should purchase an Instagram and/or Snapchat Business Plan so you’re better able to connect with these customers.
• all the options in this list
• you should avoid these platforms, as they are not geared toward social selling activities.
• you should focus exclusively on these platforms, as they offer the highest ROI on social selling activities.
• it’s important to meet them there with engaging content suited to those platforms.

 

On Instagram, you can save content you find interesting into groups called Collections. Which of the following is NOT a good reason use an Instagram Collection?

 

• To create a repository of important posts published by your competitors
• To showcase your favorite posts and interests to your audience.
• To keep track of posts you want to engage with later.
• To curate user-generated content you’d like to repost
• To save content that inspires you.

 

Liking or sharing a customer or prospect’s LinkedIn post, and giving the prospect a shout out in the process is an example of:

 

• monitoring
• supporting
• publishing
• engaging
• listening

 

A key tactic for finding prospects and customers on social channels, and then discovering patterns and trends in their behaviour, is to use existing data from your ____________.

 

• Graph Search
• CRM
• Suggested Connections module
• Google Analytics account
• Consultancy reports

 

To make it even easier to drive action from your Facebook Business page, Sales Professionals can add a _______________ button underneath their cover photo. Choose only ONE best answer

 

• Send Direct Message
• Like This Page
• Post to Wall
• Share This Page
• Call-to-action