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An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?

 

• Parallax
• Swirl
• Flipbook
• Native

 

The correct option is Swirl. In the context of the Google Display and Video 360 certification, when an athletic shoe company aims to
create an immersive 3D format featuring existing products and their newly designed running shoe, the recommended ad format in
Display & Video 360 is Swirl. Swirl is a 3D interactive ad format that allows advertisers to showcase products in a more engaging
and interactive manner. By leveraging Swirl, the athletic shoe company can incorporate existing 3D shoe models, providing
consumers with an immersive experience that goes beyond traditional static advertising. This aligns with best practices for utilizing
innovative and interactive ad formats to enhance consumer engagement and promote the brand effectively within the Display &
Video 360 platform.

 

Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?

 

• One of the ads was created in Ad Canvas.
• One of the ads is missing a companion creative.
• One of the source files is in WAV format.
• One of the source files is in MP3 format.

 

In the context of audio ads in Display & Video 360, the presence of a missing companion creative could cause issues with the
campaign. Companion creatives are additional assets, such as images or text, that accompany the audio ad and enhance the
overall user experience. If a companion creative is missing, it might impact the ad’s performance or display. Troubleshooting should
involve checking that all necessary assets, including companion creatives, are correctly associated with the audio ads to ensure a
seamless and effective campaign delivery.

 

You’re preparing to evaluate the success of your recent campaign promoting a seasonal sale. You want to assign attribution credit across various touch points, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. Which attribution model would you use?

 

• Position based model
• First interaction model
• Last interaction model
• Time decay model

 

When it comes to mobile in-app and mobile web inventory in Display & Video 360, what statement is true?

• You can use app-ads.txt to protect publishers and advertisers from misrepresented mobile in-app and mobile web inventory.
• You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
• You can’t apply the same set of creative dimensions across both mobile web and mobile in-app inventory.
• You can use app collections for both mobile web and mobile in-app inventory.

 

Explanation:

You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory. In Display & Video
360, the Marketplace is a platform where advertisers can discover and access premium inventory across various formats, including
both mobile web and mobile in-app. It serves as a centralized hub for buying and selling ad space, connecting advertisers with
high-quality inventory that aligns with their campaign objectives. By leveraging the Marketplace, advertisers can efficiently find
premium opportunities for both mobile web and mobile in-app placements, enhancing the effectiveness and reach of their
advertising campaigns across different environments within the mobile landscape.

 

You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?

• Contact the publisher.
• Review the campaign-level targeting.
• Use the deal troubleshooter.
• See if the line item has multiple targeting assigned.

 

You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?

• See if the line item has multiple targeting assigned.
• Use the Deal Troubleshooter.
• Review the campaign-level targeting.
• Contact the publisher.

 

Explanation: The correct initial step to take when reviewing under-delivered impressions for a Programmatic Guaranteed deal in Display & Video 360, as per the Google Display and Video 360 certification context, is to Use the Deal Troubleshooter. The Deal Troubleshooter is a tool designed to provide insights into potential issues affecting deal delivery. By utilizing this feature, advertisers can quickly identify and address the reasons behind the under-delivery. It allows for a systematic and efficient investigation of potential problems within the deal setup, targeting, or other factors that may have contributed to the under-performance. This proactive approach enables advertisers to troubleshoot and resolve issues promptly, ensuring the optimal delivery of impressions and maximizing the effectiveness of Programmatic Guaranteed deals.

 

In what Display & Video 360 scenario does it make sense to use inventory packages?

• A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
• For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.
• A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
• A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.

or

• For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining an efficient CPM.
• A soft drink company launches a new tea that they hope will be their best-selling product. They created a custom ad unit that they want to put on the homepage of a few top wellness websites.
• A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
• A shoe company is launching a new basketball shoe and they want to execute non-guaranteed inventory with a large array of sports publishers.

 

Explanation

Inventory packages in Display & Video 360 are best suited for scenarios where advertisers want to execute non-guaranteed ad
opportunities with a mix of publishers. In this specific case, the shoe company launching a new basketball shoe can benefit from
inventory packages to efficiently target a variety of sports publishers. This allows them to reach their audience across multiple
platforms without committing to guaranteed impressions. Inventory packages provide flexibility and ease of execution, making them
an ideal choice for advertisers who want to explore non-guaranteed opportunities with different publishers while ensuring efficient
and effective ad delivery.