vmartinez

How can you implement earned media into your social media strategy for maximum return on your efforts? Select the correct answer.

 

• By reviewing competitor products on your website
• With an extensive social listening and engagement plan
• By targeting followers with paid brand content
• By creating a customer account to audit your brand experience

 

Which of the following media elements of the POEM model is the most effective way to authentically boost your brand’s credibility on social media? Select the correct answer.

 

• Converged –  strategic planning
• Earned – fan reviews, tags and shares
• Paid – targeted advertisements
• Owned – brand-generated evergreen content

 

Owned media gives brands control over content and messaging so it’s always on target. What strategy can help you maximize the impact of your owned media? Select the correct answer.

 

• Create an annual content map to plan paid, owned and earned media
• Hire an agency to share the latest media trends with you
• Pay influencers to produce evergreen content for your brand
• Repost valuable content from leading industry experts

 

Social media strategists should pull customers toward brand offerings through multiple channels of engagement. Which of the following are examples of a brand’s owned media? Select the correct answers.

 

• Webinars
• Targeted ads
• In-person events
• Blogs

 

Boosted content, PPC, and Bidding are examples of which media element of the POEM model? Select the correct answer.

 

• Erned
• Owned
• Paid
• Converged