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The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?

• Make sure incoming bid requests are checked.
• Make sure your deal complies with publishers.
• Make sure the line item for potential targeting issues is checked.
• Make sure potential reach issues are checked.

 

Explanation: Make sure incoming bid requests are checked. In the Deal Troubleshooter within Display & Video 360, the first step to identify the issue with a Programmatic Guaranteed deal that has not generated impressions or spend is to ensure that “incoming bid requests” are checked. Checking incoming bid requests helps verify if bid opportunities are reaching the system. If there is an issue with bid requests not being received, it could point to a problem with the deal setup, targeting, or other factors preventing the campaign from going live. By systematically going through the troubleshooting steps, advertisers can pinpoint the specific area causing the problem and take corrective actions to ensure the Programmatic Guaranteed deal performs as intended.

Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?

Audience module
Creative module
Report module
Inventory module

 

Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. Which Display & Video 360 module would you use to gather this information?

• Inventory module
• Creatives module
• Campaigns module
• Insights module

 

Explanation:

To track the performance metrics of your recently launched campaign and determine the number of mobile views your ad has received, you would utilize the “Report module” in Display & Video 360. This module provides comprehensive reporting and analytics tools, allowing advertisers to generate real-time insights into various aspects of their campaigns. Within the Report module, you can configure specific parameters, such as filters and date ranges, to extract data related to mobile views, impressions, clicks, and other key performance indicators. By navigating through the reporting interface, advertisers can gain a detailed understanding of their campaign’s effectiveness and make informed decisions to optimize future strategies.

 

For exchanges integrated with deal sync, who must initiate the deal negotiation?

 

• The publisher and advertiser
• The advertiser
• The Display & Video 360 representative
• The publisher

 

You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?

 

• $12.00
• $8.01
• $8.00
• $12.01

 

In a second-price auction model within Display & Video 360, the winning bidder pays the price of the second-highest bid plus $0.01.
Therefore, with the winning bid at $12 and the second-highest bid at $8, the winning bidder will pay $8.01 for these impressions.
This pricing mechanism encourages advertisers to bid their true value for impressions, as the winning bidder pays a price that
reflects the perceived value by the second-highest bidder, promoting a fair and competitive auction environment.

 

You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do first to determine why it happened?

 

• See if the line item has multiple targeting assigned.
• Contact the publisher.
• Review the campaign-level targeting.
• Use the Deal Troubleshooter.

 

In Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?

• 120 × 600, 300 × 250 , 320 × 480 , 320 × 50 ,728 × 90
• 320 × 50 ,728 × 90 , 160 x 600 , 320 × 480 , 336 × 280
• 728 × 90, 320 × 50, 336 × 280, 768 × 1024 , 320 × 480
• 320 × 50 ,768 × 1024 728 × 90 300 × 250 320 × 480

 

Explanation:

For mobile in-app inventory within Display & Video 360, various creative dimensions are commonly available to advertisers. These
dimensions include 320 x 50, 768 x 1024, 728 x 90, 300 x 250, and 320 x 480. These size options cater to the diverse range of
placements and screen sizes found in mobile applications. Advertisers can leverage these dimensions to create engaging and
visually appealing creatives that seamlessly fit within the mobile app environment. It ensures flexibility and compatibility, allowing
advertisers to effectively reach their target audience across different mobile devices and screen sizes.

 

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